Magazine Management Marketing 
CEO Blog
JUNE 24, 2014
I wrote an article a while ago on " The Fallacy of ROI on Marketing " and reused the concept in my book " Zero to $2 Billion - The Marketing and Branding Story Behind the Growth ". Marketing success really is about math but you never know some of the variables. Marketing is a bit like sales as far as success rates goes.
N2Growth Blog
JUNE 15, 2013
billion as of March 2013 (per Forbes Magazine.) We know the PC market is in a free fall and we know the financials of the company ad nauseum, but what about the brainpower, ingenuity and creativity that is needed to steer this behemoth in the right direction? Yes, Michael Dell is an icon of the stature of Steve Jobs and Bill Gates.
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Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing?
In the CEO Afterlife
SEPTEMBER 12, 2011
Crisis Management: The Ultimate Test of a Leader. How is it possible for three months of crisis management ineptitude to occur in an organization the size of BP with a product as environmentally toxic as oil? You’d think a company drilling on the ocean’s floor would be adept in risk management planning. In the CEO Afterlife.
Lead Change Blog
OCTOBER 23, 2012
a management and marketing consulting practice that since 1985 has helped firms in 30 different industries to increase their rate of growth [.] a management and marketing consulting practice that since 1985 has helped firms in 30 different industries to increase their rate of growth and market share.
Michael Lee Stallard
AUGUST 19, 2011
Apple is now the most valuable company in the world in terms of market capitalization and U2’s recent tour just became the highest grossing of all time, crushing the previous record held by the Rolling Stones. and four in Europe, for the Institute for Management Studies. The word about Connection Cultures is spreading.
Strategy Driven
SEPTEMBER 2, 2020
The magazine and newspaper industries have been hit pretty hard by the world’s progressive adoption towards digital, but that doesn’t mean all is lost. To this end, it’s been incredibly difficult for magazines and newspapers to keep up. There is so much that goes on behind the scenes of a magazine article, after all.
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