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99% of Marketing Spending is Wasted

CEO Blog

I wrote an article a while ago on " The Fallacy of ROI on Marketing " and reused the concept in my book " Zero to $2 Billion - The Marketing and Branding Story Behind the Growth ". Marketing success really is about math but you never know some of the variables. Marketing is a bit like sales as far as success rates goes.

Marketing 200
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Why Your CEO Just Doesn’t Get It

N2Growth Blog

The problem is most people don’t know what to look for in a leader, and according to a recent study by Chief Executive magazine many CEOs don’t seem to know what to look for either. Organizational/market/self awareness. Quality leadership or a lack thereof is easy to spot if you know what to look for. Brand/Engagement.

CEO 406
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How To Keep Your Magazine Relevant In An Ever Digital World

Strategy Driven

The magazine and newspaper industries have been hit pretty hard by the world’s progressive adoption towards digital, but that doesn’t mean all is lost. To this end, it’s been incredibly difficult for magazines and newspapers to keep up. There is so much that goes on behind the scenes of a magazine article, after all.

Magazine 123
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Is Blogging Dead?

N2Growth Blog

Magazine entitled “ Where Have All the Bloggers Gone ?” ” If you read this article it would lead you to believe blogging is in decline and on it’s way out as a marketing tool. Magazine article which triggered this rant did point out those “Companies that do have blogs are very happy with them.

Blog 353
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Kicking Butt: Apple and U2

Michael Lee Stallard

Apple is now the most valuable company in the world in terms of market capitalization and U2’s recent tour just became the highest grossing of all time, crushing the previous record held by the Rolling Stones. Apple and U2’s continued success begs the question, “what’s their secret?&#

Workshop 307
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Don Shapiro: The Character-Based Leader Co-Author Interview

Lead Change Blog

a management and marketing consulting practice that since 1985 has helped firms in 30 different industries to increase their rate of growth [.] a management and marketing consulting practice that since 1985 has helped firms in 30 different industries to increase their rate of growth and market share.

Crisis 285
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Tara Alemany: The Character-Based Leader Co-Author Interview

Lead Change Blog

Posted in Character Based Leader Book Check out this great interview with Author, Tara Alemany: Chapter Title: ”The Importance of Perseverance” Tara Alemany Owner, Aleweb Social Marketing Tara R. Alemany is the owner and founder of Aleweb Social Marketing. (In Alemany is the owner and founder of Aleweb Social Marketing. (In