99% of Marketing Spending is Wasted
CEO Blog
JUNE 24, 2014
I wrote an article a while ago on " The Fallacy of ROI on Marketing " and reused the concept in my book " Zero to $2 Billion - The Marketing and Branding Story Behind the Growth ". Marketing success really is about math but you never know some of the variables. Marketing is a bit like sales as far as success rates goes.
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