Strategy Driven

OCTOBER 4, 2021

Determine Your Market Penetration Strategy. For example, it may be that your product works better and faster than others in the market. That, right there, is how you position your product and penetrate that market. So, find your market penetration angle and run with it. Increase Your Product Line.

Market Penetration 106

Market Penetration Strategy Market Segmentation Audience 106

Lead Change Blog

OCTOBER 23, 2015

If senior management cuts your budget, says no to replacing broken equipment, or reduces your headcount, what is the first feeling that wells up inside you? Irritation? A sense of unfairness? Probably not gratitude. A situation on the home front recently triggered my thinking on this topic.

Market Penetration 150

Market Penetration Budgeting Constraint Brainstorming 150

N2Growth Blog

AUGUST 30, 2016

Through shrewd marketing efforts, failed competitors and helpful legislation (which requires its availability at public schools), Mylan has cornered the market on this allergy medication. But, I’m sure that the crisis management team at Mylan is hard at work to spin the story behind the story correctly.

Health Care 150

Health Care Pharmaceuticals Market Penetration Price 150

Strategy Driven

SEPTEMBER 2, 2018

To increase your visibility and draw in more customers, it’s therefore a crucial part of a small business’s strategy to plan marketing campaigns aimed at encouraging repeat customers and enticing new clients. If your staff are unhappy or demotivated, you’ll be far off maximizing your potential as a company.

Succession 57

Succession Market Penetration How To Short-term 57

HR Digest

OCTOBER 13, 2023

Individual sales targets Market penetration Customer conversion Increasing revenue from existing customers Streamlining the sales process Increasing market presence Identify Key Performance Metric Once the sales goals and overall strategic plan have been defined, you can then set fixed numbers for each goal.

Planning 52

Planning Incentives Market Penetration System 52

Harvard Business Review

SEPTEMBER 30, 2013

To move itself forward and to move up the value chain, China needs to begin developing a management system and, more important, a culture for technological and product innovation. Management in German firms is also much more horizontally organized. It stands to reason that Chinese firms will manage to absorb that lesson before long.

Management 10

Management Market Penetration Innovation Engineering 10

Harvard Business Review

DECEMBER 21, 2011

With seemingly unbounded opportunity, salespeople work hard to build relationships and create a book of business that drives their future financial success and creates fast market penetration for the company. As sales took off, management continued to "share the wealth." Three examples show the issues that can arise.

Company 15

Company Market Penetration Long-term Short-term 15