Remove Management Remove Market Penetration Remove Marketing
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4 Proven Growth Strategies for Small Business Owners

Strategy Driven

Determine Your Market Penetration Strategy. This is where your market strategy becomes important. This is where your market strategy becomes important. How do you intend to penetrate the market? Is your product different from the others in the market? If so, how? Increase Your Product Line.

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The Mylan EpiPen Debacle: How Tremendous Greed Can Lead to the Demise of a Leader

N2Growth Blog

Through shrewd marketing efforts, failed competitors and helpful legislation (which requires its availability at public schools), Mylan has cornered the market on this allergy medication. ” “The reality is and the brand pharmaceutical market, this isn’t an EpiPen issue. So $137 per pen.

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Is Grumbling Your First Response To Cutbacks?

Lead Change Blog

If senior management cuts your budget, says no to replacing broken equipment, or reduces your headcount, what is the first feeling that wells up inside you? Irritation? A sense of unfairness? Probably not gratitude. A situation on the home front recently triggered my thinking on this topic.

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How to Maximize Your Small Business Success

Strategy Driven

To increase your visibility and draw in more customers, it’s therefore a crucial part of a small business’s strategy to plan marketing campaigns aimed at encouraging repeat customers and enticing new clients. Successful companies aren’t just good at what they do: they’re good at telling the world they’re good at what they do.

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Structure Sales Compensation Plans That Can Fire Up Your Employees

HR Digest

Examples of business objectives can include market expansion, revenue growth, cost reductions or optimization, product development, etc. Whether it is a sales representative or a sales manager, their compensation plans will differ accordingly, and establishing what that means can give them a goal to work towards.

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Which Management Style Will China Adopt?

Harvard Business Review

It has to develop domestic consumer markets and orient its production towards them. To move itself forward and to move up the value chain, China needs to begin developing a management system and, more important, a culture for technological and product innovation. Management in German firms is also much more horizontally organized.

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Who Owns Your Customer Relationships: Your Salespeople or Your Company?

Harvard Business Review

Marketing designs the promotional campaign. A sales model that pays salespeople almost entirely on commission and gives them exclusive "ownership" of customers often works for a while for products in unsaturated markets. As sales took off, management continued to "share the wealth." Your R&D group develops a unique new product.

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