Lead Change Blog

OCTOBER 23, 2015

If senior management cuts your budget, says no to replacing broken equipment, or reduces your headcount, what is the first feeling that wells up inside you? Irritation? A sense of unfairness? Probably not gratitude. A situation on the home front recently triggered my thinking on this topic.

Market Penetration 150

Market Penetration Budgeting Constraint Brainstorming 150

Harvard Business Review

SEPTEMBER 30, 2013

For the United States and Germany, strong multinational corporations and technological innovation are the driving factors. innovation is driven by a can-do spirit and a healthy appetite for risk, with established corporations and startups introducing some of the world’s most important and game-changing technologies.

Management 10

Management Market Penetration Innovation Engineering 10

Harvard Business Review

DECEMBER 21, 2011

With seemingly unbounded opportunity, salespeople work hard to build relationships and create a book of business that drives their future financial success and creates fast market penetration for the company. As sales took off, management continued to "share the wealth." Three examples show the issues that can arise.

Company 15

Company Market Penetration Long-term Short-term 15

Harvard Business Review

MAY 1, 2014

They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services. The ratio of current to former employees is also telling – evidence of high turnover may reveal something about a company’s management style or stability. Note the geography. Use social media.

Competitive Intelligence 10

Competitive Intelligence Market Penetration Maturity Information Technology 10

Harvard Business Review

SEPTEMBER 3, 2012

According to the theory of the diffusion of innovations — an attempt to understand how, why and at what rate ideas and technology spread throughout cultures — diffusion or adoption is relatively slow at the outset until a tipping point is reached. Saturation is reached at 90%+.

Learning Curve 14

Learning Curve Market Penetration Disruptive Innovation Kaplan 14

Harvard Business Review

OCTOBER 24, 2013

The infiltration of technology into every part of our lives has made many people seek out personal, low-tech/high-touch experiences and relationships with the companies they patronize. To protect their advantage, forward-thinking national chains are combining their brand recognition and market penetration with a local approach.

Retail 11

Retail Merchandising Market Penetration Brand 11

Harvard Business Review

SEPTEMBER 9, 2015

Welch was convinced that the speed of globalization and technological innovation in the 21 st century would require companies to work very differently – with shorter decision cycles, more employee engagement, and stronger collaboration than had previously been required to compete. Senior management knew this was an issue.

Welch 8

Welch Supply Chain Consensus Engineering 8