Strategy Driven

DECEMBER 6, 2010

Perfect your marketing mix and win with …And the Clients Went Wild! The Bargains Group is a discount wholesaler of promotional business products, family clothing, accessories, gifts, toys, bedding and linens, personal hygiene products, and tradeshow promotional materials.

Wilde 50

Wilde Real Estate Discount Advertising 50

Strategy Driven

NOVEMBER 29, 2010

Perfect your marketing mix and win with …And the Clients Went Wild! With all the noise in your clients’ and potential clients’ daily lives, it certainly hasn’t become any easier to attract attention and appeal to your target market. Think about what people dislike most about your industry, service, or product offering.

Wilde 62

Wilde Tactics Advertising Brand 62

Strategy Driven

FEBRUARY 7, 2011

And if you’re a hiring manager, you may have found that the best way to shrink that pile of résumés on your desk is to weed out the seemingly ‘overqualified’ workers first. Perfect your marketing mix and win with …And the Clients Went Wild! Here’s why. And no wonder: Over 15 million Americans need work.

Wilde 50

Wilde Newsletter Marketing Motivation 50

Harvard Business Review

JULY 25, 2017

Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI). It can be used to assess the return of a specific marketing program, or the firm’s overall marketing mix. Comparing marketing efficiency with competitors. Holding themselves accountable.

ROI 8

ROI Marketing Marketing Mix Cost of Capital 8

Harvard Business Review

AUGUST 22, 2012

There's a new battleground, though: With around 300 million Chinese using social media platforms — more than those in any other country — websites like QZone and Sina Weibo have now become critical to the marketing mix. The Opinionated could become a brand's worst enemy if they aren't managed.

Media 15

Media Marketing Sample Brand 15

Harvard Business Review

JULY 15, 2014

Early last year, I helped craft a presentation for a gathering of senior managers at a clothing company. The historian held the keys to drawer after drawer of artifacts from every era of the company’s existence — sewing machines, product sketches, vintage ephemera, love letters from fans, even the world’s oldest pair of dungarees.

Marketing 10

Marketing Storytelling Brand Marketing Mix 10

Harvard Business Review

AUGUST 9, 2016

Marketing analytics such as demand forecasting, marketing attribution models, market mix modeling, and media budget optimization. Surveys are also useful if marketers find themselves in an internal debate about two campaign concepts.

Survey 8

Survey Content Marketing Marketing Mix 8

Harvard Business Review

OCTOBER 10, 2014

Loyalty and reward programs provide this type of context for B2C companies, while strategic account and relationship management programs do the same for B2B companies. We can see how content, community, and context come together in the owned media strategies of today’s most innovative marketers. Marketing Media Social media'

Media 8

Media B2B Disintermediation Content 8

Harvard Business Review

JUNE 20, 2014

In yet another example, Caesars took the step of centralizing marketing and sales budgets, as well as decision rights, under the CMO. When making a purchase decision, customers use an average of six different channels, which are often managed by different parts of the organization.

CEO 8

CEO Marketing Hotels Long-term 8

Strategy Driven

NOVEMBER 13, 2019

You can develop buyer personas around questions like: Who currently buying your products? Which age group and gender are more inclined towards your products? The brand message is what appeals to the audience, makes them curious and eventually pushes them to buy your product. Pick the right marketing mix.

Marketing 11

Marketing USP Strategy Audience 11

Harvard Business Review

DECEMBER 24, 2015

That’s because not all social media discussion revolves around B2C products. Rather, customers and prospects do talk about business-related companies and subjects on social media, and there are enough social conversations about B2B brands to monitor for brand, product, and service optimization.

B2B 8

B2B Media B2C Marketing 8

Harvard Business Review

NOVEMBER 24, 2010

The most disruptive, unforeseen, and just plain awesome breakthroughs, that reimagine, reinvent, and reconceive a product, a company, a market, an industry, or perhaps even an entire economy rarely come from the single-minded pursuit of the busier and busier busywork of "business." So throw Frederick W. After "what", ask "which."

Short-term 15

Short-term Guidelines Mass Marketing Telecommunications 15

Harvard Business Review

APRIL 30, 2013

We''ve reshaped our marketing mix to reflect this new patient behavior. For example, in a previous post , I described how Tesco made major strides in its supply chain management in the 1990s by applying standard process disciplines. They predicted that future winners would need to master two of these value disciplines.

Operations 8

Operations Customer Intimacy Supply Chain Wiersema 8

Harvard Business Review

AUGUST 14, 2012

Segmentation is a powerful tool, but it only works if you have the ability to treat different customers differently — and many consumer products and services companies don't (at least if they are honest with themselves). Marketing mix portfolio modeling. Attrition modeling (and taking the necessary actions to avoid it).

Objective 12

Objective Attrition Workshop Retail 12

Harvard Business Review

MARCH 29, 2013

Next, they find a positioning that goes beyond describing product attributes to address the motivation. It has spawned more than 70 TV ads, hundreds of outdoor and print ads, and numerous other adaptations across the marketing mix. Coca-Cola has similarly embraced the glocal model.

Advertising 8

Advertising Glocalization Globalization Brand 8