A New Framework for Customer Segmentation
Harvard Business Review
JUNE 12, 2013
Her confession was blurted out in the midst of our first conversation about the new digital marketing strategy which we would eventually advise them on: "You know, I don''t think I believe in segmentation anymore." She said it fast and softly, almost in hope that the sounds around us would make it inaudible.
8 
Let's personalize your content