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Then curiously, likely on the advise of legal counsel, he pulled back and seemed unable to manage the crisis. McClelland was a general without any sense of timing or engagement. Initially Tony Hayward, then CEO of BP, was actively engaged in the crisis. He even went to Houma, La., to provide on site assistance.
A successful CMO (Chief Marketing Officer) is likely to have such MAPs as – strong motivation toward options (ie., Satisfy the motive and you will manage the behavior. Effective managers are typically more oriented toward details, as are functions like quality control and accounting. Changing just behavior is at best temporary.
And along with this increased transparency, you’re held accountable for areas you know less about: new technologies, new markets, new cultures and geographies representing new stakeholders. But hierarchies are flattening as power moves away from top internal management and toward employees and a proliferation of external stakeholders.
being pushed into the market is reaching truly overwhelming proportions. It’s been my experience that regardless of the subject, it is precisely when the noise becomes the loudest, that it’s most difficult for the consumer to extract quality and value from the market. And he was considered an expert!
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