Remove Management Remove Marketing Remove Mission Statement
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Why Mission Statements Fail

LDRLB

I don’t know what got you out of bed this morning, but I do know that it probably wasn’t your company’s mission statement. There’s a good chance you don’t even remember the mission statement itself, but an even better chance it doesn’t inspire you to jump out of bed and head to work. Is it market share of products?

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Why Your Company’s Culture Should Go Far Beyond a Mission Statement

CEO Insider

To me, culture seemed like so much marketing fluff. I thought we were mature enough to self-manage. The post Why Your Company’s Culture Should Go Far Beyond a Mission Statement appeared first on CEOWORLD magazine. I didn’t see the point—my people and I were all grown adults, after all. It wasn’t […].

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Vision vs. Mission | N2Growth Blog

N2Growth Blog

It’s important to understand that vision statements are design oriented, while mission statements are execution oriented. In fact, it is the corporate vision that should determine its mission. The vision is bigger picture and future oriented, while the mission is more immediately focused on the present.

Blog 395
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Why Mission Statements Fail

LDRLB

I don’t know what got you out of bed this morning, but I do know that it probably wasn’t your company’s mission statement. There’s a good chance you don’t even remember the mission statement itself, but an even better chance it doesn’t inspire you to jump out of bed and head to work. Is it market share of products?

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Drinking the Talent Kool-Aid | N2Growth Blog

N2Growth Blog

Even worse is when those sound-bites are used in an attempt to make statements which embolden a corporate position that doesn’t really even exist to begin with. Even worse is when those sound-bites are used in an attempt to make statements which embolden a corporate position that doesn’t really even exist to begin with.

Blog 366
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My Best Blogs of 2011

In the CEO Afterlife

I began blogging about leadership, strategy, marketing and life last February. Why Mission Statements Suck [link]. You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. Crisis Management: The Ultimate Test of a Leader [link].

Blog 222
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How Healthy Is Your Organization’s Culture?

Tanveer Naseer

Aren’t we supposed to formulate lofty core values, a vision and mission statement? Some companies “magically” have great cultures induced by heroic leaders and, thus, dominate their markets. You’re a new manager, and you’d better fit in! Culture has had a bad press.