Management Marketing Newsletter Open-book 
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
Lead on Purpose
APRIL 7, 2012
Tip 5 in Management Tips: Harvard Business Review states the following: Successful leaders keep their minds open to new things because they know that no matter how high their level of mastery, there is always more to discover…. The Product Management Perspective: Technology and markets evolve and change more rapidly every year.
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Strategy Driven
JULY 15, 2015
How is 'conversion' defined – opening the email? Wrong Time : Content is useful only at the time it's needed and won't be opened otherwise, even if your solution is needed later. Content marketing can help prospective buyers dispense suitable information 1. I get anywhere from 40-51% conversion with my content marketing.
Strategy Driven
JUNE 15, 2015
Instead of sending the same tired sales and marketing emails you typically blast to customers, take this week and the following tips to put a new spin on your digital customer communications. FREE COPY of a StrategyDriven Expert Contributor book †. Books typically valued from $14.95 - $29.95 Book value is not guaranteed.
Kevin Eikenberry
OCTOBER 25, 2010
Radical Management, though not succinctly defined by the author, is an approach to leadership and management that leads to greater job satisfaction, higher productivity, client delight and continuous innovation. The book’s subtitle accurately describes, as it should, what you can expect from this great read.
Chartered Management Institute
MAY 3, 2023
As the importance of open and honest leadership continues to dominate the media spotlight, I find myself reflecting on how vital relationships are to building a positive working environment, and how important it is for all managers and leaders to develop this skill.
Strategy Driven
JUNE 11, 2015
With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book.
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