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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

The Evolution of CMO Responsibilities in the Digital Era The digital age has undeniably redefined the roles and responsibilities of a Chief Marketing Officer (CMO ). In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message.

Marketing 221
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Talent That Gets It: How the AI-Savvy CMO Sources Marketing Masterminds

N2Growth Blog

Let’s be brutally honest: if you’re a CMO still clinging to outdated hiring practices and marketing strategies, it’s time to wake up or step aside. The marketing world is moving at warp speed, and those who don’t know how to actually harness AI are getting left in the dust. The real players aren’t where you think they are.

Marketing 300
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Crisis Management in the Digital Age: Lessons for 2024’s Unpredictable Economy

N2Growth Blog

Technology, therefore, is not merely a convenient tool but an essential commodity that requires strategic allocation and management in the modern business landscape. Observing trends, assimilating data, and adjusting business models to preempt market shifts are aided by predictive analytics and business intelligence tools.

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Managing Up: Turning Information into Influence with Your Boss

Let's Grow Leaders

When Managing Up, Don’t Bring Data Without a Point of View When your manager asks you for information, don’t just answer their question. To get better at managing up, ask yourself three questions that will turn information into influence. Now your manager wonders why you don’t care about the obvious issue.

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Exploring the Power of Collaborative Competition

N2Growth Blog

Expanded Market Opportunities: Coopetition opens doors to new markets and customer segments that might have been difficult to reach individually. By collaborating with competitors, companies can combine their strengths to penetrate untapped markets, address customer needs more effectively, and ultimately drive growth.

Power 259
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Embarking on Growth: The Transformative Power of Entrepreneurial Coaching

N2Growth Blog

Unleashing Potential: How Entrepreneur Coaching Drives Growth Entrepreneurial coaching has become a powerful growth driver, helping aspiring and seasoned entrepreneurs unlock their full potential. Coaching sharpens essential leadership skills such as decision-making, strategic thinking, and people management.

Power 221
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How to Say No at Work: Powerful Phrases to Stand Your Ground

Let's Grow Leaders

The most powerful way to gain the confidence to say no at work is to be crystal clear about what matters most. For example, “Yes, it sounds like this project would benefit our marketing strategy. I can certainly prioritize this new marketing project if we can shift the product deadline. Say Yes to What’s Most Important.

Power 579