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How to Hire an Effective Chief Marketing Officer

N2Growth Blog

Foremost, the responsibilities of the Chief Marketing Officer have transformed significantly. Today’s CMOs aren’t just the masterminds behind ad campaigns or marketing projects—they’re key players in driving business innovation , focusing on customer needs, and harnessing technology. A CMO wears many hats in the boardroom.

Marketing 388
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CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

In this landscape, the collaboration between the Chief Marketing and the Chief Digital Officer has become a pivotal driver of organizational success. They must understand market dynamics, competitive landscapes, and emerging trends to position the organization effectively.

Marketing 345
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Mastering Leadership with Adizes’ Management Styles

N2Growth Blog

Navigating the complexities of leadership and management styles requires more than conventional wisdom; it requires a deep understanding of how different management styles impact an organization. Adizes’ generally addresses four management styles: Creator, Integrator, Administrator, and Producer.

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Talent That Gets It: How the AI-Savvy CMO Sources Marketing Masterminds

N2Growth Blog

Let’s be brutally honest: if you’re a CMO still clinging to outdated hiring practices and marketing strategies, it’s time to wake up or step aside. The marketing world is moving at warp speed, and those who don’t know how to actually harness AI are getting left in the dust. The real players aren’t where you think they are.

Marketing 374
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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".

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Leadership Refined: The Impact of Executive Management Coaching

N2Growth Blog

The Importance of Executive Management Coaching Today The importance of executive management coaching in today’s volatile business environment cannot be overstated. By investing in executive management coaching, organizations can create a culture of continuous learning and growth, fostering a pipeline of strong leaders at all levels.

Execution 415
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Is Innovation manageable?

N2Growth Blog

No wonder that specialists and managers that have invested years gradually improving a process do not advocate nor gravitate toward abrupt change. This kind of research does not directly result in marketable solutions. Most larger organizations are not good at managing change. Let’s study a bit about Innovation.