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How to Hire an Effective Chief Marketing Officer

N2Growth Blog

Foremost, the responsibilities of the Chief Marketing Officer have transformed significantly. Today’s CMOs aren’t just the masterminds behind ad campaigns or marketing projects—they’re key players in driving business innovation , focusing on customer needs, and harnessing technology. A CMO wears many hats in the boardroom.

Marketing 221
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Talent That Gets It: How the AI-Savvy CMO Sources Marketing Masterminds

N2Growth Blog

Let’s be brutally honest: if you’re a CMO still clinging to outdated hiring practices and marketing strategies, it’s time to wake up or step aside. The marketing world is moving at warp speed, and those who don’t know how to actually harness AI are getting left in the dust. The real players aren’t where you think they are.

Marketing 300
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Help Your Team Shift from Busy to Productive

Let's Grow Leaders

What do you do to help your team shift from busy to productive? In this episode, we look at three busy day examples and what was preventing each team from being productive, even though they were busy. This question came from a reader of Winning Well: A Manager’s Guide to Getting Results Without Losing Your Soul.

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Managing Up: Turning Information into Influence with Your Boss

Let's Grow Leaders

When Managing Up, Don’t Bring Data Without a Point of View When your manager asks you for information, don’t just answer their question. To get better at managing up, ask yourself three questions that will turn information into influence. Now your manager wonders why you don’t care about the obvious issue.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".

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Better Management Will Help Drive Productivity Improvements

The Horizons Tracker

In a previous article , I explored how technology is generally not feeding through into productivity statistics. Data shows that despite considerable advances in technology in the last decade, productivity has largely remained flat. Ill-equipped Research from Gallup highlights the importance of good management. and France.

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Mastering Leadership with Adizes’ Management Styles

N2Growth Blog

Navigating the complexities of leadership and management styles requires more than conventional wisdom; it requires a deep understanding of how different management styles impact an organization. Adizes’ generally addresses four management styles: Creator, Integrator, Administrator, and Producer.