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How to Hire an Effective Chief Marketing Officer

N2Growth Blog

Foremost, the responsibilities of the Chief Marketing Officer have transformed significantly. Today’s CMOs aren’t just the masterminds behind ad campaigns or marketing projects—they’re key players in driving business innovation , focusing on customer needs, and harnessing technology. A CMO wears many hats in the boardroom.

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Crisis Management in the Digital Age: Lessons for 2024’s Unpredictable Economy

N2Growth Blog

Technology, therefore, is not merely a convenient tool but an essential commodity that requires strategic allocation and management in the modern business landscape. Observing trends, assimilating data, and adjusting business models to preempt market shifts are aided by predictive analytics and business intelligence tools.

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Is Innovation manageable?

N2Growth Blog

No wonder that specialists and managers that have invested years gradually improving a process do not advocate nor gravitate toward abrupt change. This kind of research does not directly result in marketable solutions. Most larger organizations are not good at managing change. Let’s study a bit about Innovation.

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Managing Up: Turning Information into Influence with Your Boss

Let's Grow Leaders

When Managing Up, Don’t Bring Data Without a Point of View When your manager asks you for information, don’t just answer their question. To get better at managing up, ask yourself three questions that will turn information into influence. Now your manager wonders why you don’t care about the obvious issue.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.

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5 Ways To Manage Your Energy Levels

Lead Change Blog

I need to learn to manage my time better. Yet ironically, none of us can learn to manage time. What you can do, however, is manage your energy. So here are my five tips for managing your energy levels so that you can become as productive as possible each and every day, and so get more done in less time.

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How to Say No at Work: Powerful Phrases to Stand Your Ground

Let's Grow Leaders

For example, “Yes, it sounds like this project would benefit our marketing strategy. I can certainly prioritize this new marketing project if we can shift the product deadline. Again, start with what you can say yes to… I’m deeply committed to the success of the team and to this project.

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