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How to Hire an Effective Chief Marketing Officer

N2Growth Blog

Foremost, the responsibilities of the Chief Marketing Officer have transformed significantly. Today’s CMOs aren’t just the masterminds behind ad campaigns or marketing projects—they’re key players in driving business innovation , focusing on customer needs, and harnessing technology. A CMO wears many hats in the boardroom.

Marketing 221
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Crisis Management in the Digital Age: Lessons for 2024’s Unpredictable Economy

N2Growth Blog

Technology, therefore, is not merely a convenient tool but an essential commodity that requires strategic allocation and management in the modern business landscape. Observing trends, assimilating data, and adjusting business models to preempt market shifts are aided by predictive analytics and business intelligence tools.

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Managing Up: Turning Information into Influence with Your Boss

Let's Grow Leaders

When Managing Up, Don’t Bring Data Without a Point of View When your manager asks you for information, don’t just answer their question. To get better at managing up, ask yourself three questions that will turn information into influence. Now your manager wonders why you don’t care about the obvious issue.

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Understanding the Role of Time-Lapse Cameras in Project Management

Strategy Driven

Project management can be a demanding and complex field that requires effective tools and strategies to ensure the successful completion of projects. Thankfully, in recent years, time-lapse cameras have emerged as a valuable asset in the project management toolkit.

Project 99
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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.

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How Innovative Projects Get Funded

The Horizons Tracker

A new study by experts from Wharton and the University of Maryland looked at how companies fund projects. They found that between 1975 and 2018, established projects tended to get more money than new ideas. Using a special model, they explained why this happens, shedding light on how companies decide where to invest their resources.

Project 75
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Is Innovation manageable?

N2Growth Blog

No wonder that specialists and managers that have invested years gradually improving a process do not advocate nor gravitate toward abrupt change. This kind of research does not directly result in marketable solutions. Most larger organizations are not good at managing change. Let’s study a bit about Innovation.