Management, Marketing and Ramaswamy

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Management

Marketing

Ramaswamy

LVMH, Hermès, and the Danger of Going 'A Little Bit Public'

Harvard Business Review

MARCH 8, 2011

His record is one of a brilliant strategist who has the rare ability to manage creative talent on the one hand while maintaining a firm grip on business fundamentals such as brand synergies, distribution access, supply chains, and sourcing to maximize returns across the LVMH portfolio of brands. Both companies are managed by professionals.

Ramaswamy

Ramaswamy Supply Chain Brand Short-term

A New Framework for Customer Segmentation

Harvard Business Review

JUNE 12, 2013

Her confession was blurted out in the midst of our first conversation about the new digital marketing strategy which we would eventually advise them on: "You know, I don''t think I believe in segmentation anymore." In others, marketers were still adamant that segmentation was the only way to go, but couldn''t explain its benefits.

Ramaswamy

Ramaswamy Levitt Prahalad Christensen

Leadership Digital

LVMH, Hermès, and the Danger of Going 'A Little Bit Public'

A New Framework for Customer Segmentation

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