Management Marketing RBV 
Harvard Business Review
AUGUST 18, 2014
Let’s look at our current dominant strategy theory: the Resource-Based View or RBV, closely associated with Jay Barney. So how does RBV explain the decision to split the company into two? So it is hard to explain this decision using the RBV. You may also have noted that the RBV contains no concept of focus.
Harvard Business Review
JULY 22, 2015
But a new study on Hollywood producers in the Strategic Management Journal reminds us that it’s not that simple. The researchers behind this new study point out that recent work on RBV has focused on managers as the ones generating the revenue from the company’s resources. Sounds logical, right?
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