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The Performance Benefits of a Portfolio Review

Strategy Driven

Adept portfolio management is paramount for sustained growth and competitiveness, especially in today’s difficult and volatile economic environment. Foundation of Portfolio Review The Portfolio Review (PR) is the first step in the monthly IBP cycle. If either of these conditions exist, the plan will not be trusted.

Review 93
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5 Ways To Use Content Marketing To Grow Your Company

Strategy Driven

Content marketing is a great way of creating brand awareness and improving your business’s credibility. As the name ‘content marketing’ implies, this method of marketing is all about generating content whether that be written or recorded on video. Here are just a few examples of content marketing. Write an e-book.

Content 51
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Launch: A book review by Bob Morris

First Friday Book Synopsis

Unlike Michael Stelzner’s previous book, Writing White Papers, this one has a much wider focus as he explains • Why most marketing initiatives fail [.]. Stelzner John Wiley & Sons (2011) If your product, service, project, or business were a rocket…. Where to begin?

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Complimentary Resource – Big Business Marketing on a Small Business Budget

Strategy Driven

Big Business Marketing on a Small Business Budget. At the speed of light (or close to it), digital marketing has leveled the playing field for small businesses competing with big businesses, turning marketing on its head and making it “do-it-yourself” and “free of charge.” Find out by downloading this free white paper.

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Success Begins with Quality Customer Service

Chart Your Course

The book “Loyalty Myths,” which was named the Best Business Book of 2006 by review firm Soundview, argues that it’s inaccurate to say it costs five time more to acquire new customers than to retain existing ones. Anticipatory service is another effective retention strategy.

Quality 182
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Complimentary Resource – Take the Small Business Performance Review Process from Painful to Productive

Strategy Driven

Take the Small Business Performance Review Process from Painful to Productive by SuccessFactors Learn the “insider’s secret” of automating goal-setting and performance reviews to drive and sustain productivity and engagement. In these volatile economic times, market conditions can change quickly.

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Complimentary Resource – Top 10 Social Media Truths For 2014

Strategy Driven

by Prestige Marketing Inc. 10 social media rules that stay true through any trend in online marketing. For those of us in digital marketing and advertising, we stay on top of social media trends to keep our brand current, but what are the fundamental truths that guide our social media approach?

Media 70