In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Where are they now?

Brand 170

Brand CEO Stage-Gate Marketing 170

Strategy Driven

DECEMBER 10, 2021

Once the product-development stage concludes, a fancy marketing campaign is used to glamorize the team’s hard work, labor, and perseverance, ready to compete against other products of the same league. Now that the product is about to debut, a creative team put their heads together to create effective marketing campaigns.

Productivity 81

Productivity Products Planning Stage-Gate 81

Mills Scofield

DECEMBER 5, 2014

Once upon a time, before the era of big data analytics, corporations had similarly routine business growth issues and threats: i.e.: after years of being the market leader in a specific product category, they quickly begin to lose market share, they wanted to introduce their product into a new market.

Stage-Gate 128

Stage-Gate Products Productivity Innovation 128

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Where are they now?

Brand 131

Brand CEO Stage-Gate Marketing 131

Strategy Driven

JUNE 5, 2019

All of these factors can impact your new business’s bottom line, and you don’t want to enter into an unprofitable business from the start because you overlooked an important question or two in the preliminary stages. What kind of branding and marketing already exists. Branding and marketing are crucial in today’s connected world.

Stage-Gate 50

Stage-Gate Real Estate PR Brand 50

Lead on Purpose

MAY 12, 2009

This is the primary responsibility of product managers. She’s accomplished this through, among other things, focusing on product management: Bartz transformed Autodesk through a series of smart acquisitions and by encouraging new product development. The development of ideas is not an easy undertaking.

Strategy 100

Strategy Stage-Gate Products Productivity 100

N2Growth Blog

APRIL 28, 2014

They must be bold in their actions, willing to take calculated risks together that will have the greatest potential to achieve major, market?shifting They must be disciplined and focused , concentrating all of their efforts at critical points and times to capitalize on key market opportunities to meet the demands. shifting results.

CEO 393

CEO Succession Tips How To 393

Harvard Business Review

NOVEMBER 12, 2012

In some of these markets, minorities are in fact the majority. I'm a product of a market like this. While political operatives have their own lessons to learn from the 2012 electoral results, marketers need to utilize some of the same strategies Obama used to win a second term — particularly in his appeal to minorities.

Marketing 15

Marketing Stage-Gate Industry Follow-up 15

Next Level Blog

AUGUST 11, 2010

Last Friday, Hewlett Packard announced that its CEO, Mark Hurd, had resigned after an internal investigation showed that he had submitted false expense reports related to time that he spent with a female marketing consultant to the company. As a leader, you are always on stage. How about that issue of stage presence?

Stage-Gate 175

Stage-Gate Letter Blog Executive Coaching 175

Harvard Business Review

OCTOBER 3, 2013

The following highly condensed fictional case study draws on their paper “Anatomy of a Decision Trap in Complex New Product Development Projects” in Academy of Management Journal. Commentaries by project manager Roger Thomas and researcher Kim van Oorschot provide frameworks for understanding the team’s decisions.

Stage-Gate 8

Stage-Gate Innovation Execution Management 8

Mills Scofield

NOVEMBER 18, 2011

There is a big difference between “knowing that you can” and “deciding that you want to” and at Bettcher we use a toll gate product development process fashioned after Robert Cooper’s StageGate process. So into the “Scoping” stage we go and the learning begins.

Succession 70

Succession Industry Stage-Gate CFO 70

Harvard Business Review

MARCH 28, 2011

The challenges of urban K-12 education in the United States, and indeed globally, are at a crisis stage. Will it be the classic market driven forces of for-profit innovation driven by venture capital and corporate entities, or will it be through social entrepreneurship and philanthropy in the not-for profit model?

Education 15

Education Innovation Stage-Gate Software 15

Harvard Business Review

JULY 6, 2012

First, the teams behind winning apps tend to be composed of the organizations' best techno-marketing talent, people with deep understanding of social media. Second, they take a few basic ingredients — brand, marketing, technology, and service — and combine them in just the right ways over the course of five stages.

Stage-Gate 14

Stage-Gate Airlines Brand Loyalty 14

Harvard Business Review

JULY 27, 2011

In particular, most respondents expected growth in emerging markets to become more important, as the underlying growth rate in developed economies remains sluggish. Indeed, only one firm was confident in its capacity to practice "entrepreneurial management" and "controlled risk-taking.". But there's an acquisition gap, too.

Stage-Gate 22

Stage-Gate Report Project Uncertainty 22

Harvard Business Review

JULY 17, 2012

As a marketing strategist who's worked on turnarounds for both businesses and elected officials, I think it's the former. For Yahoo, her appointment could be their version of Bill Gates' famous realization in 1995 that Microsoft had missed the boat on the Internet and, from that moment forward, would make it their primary strategic focus.

Stage-Gate 16

Stage-Gate PR CEO Brand 16

Harvard Business Review

JULY 17, 2012

As a marketing strategist who's worked on turnarounds for both businesses and elected officials, I think it's the former. For Yahoo, her appointment could be their version of Bill Gates' famous realization in 1995 that Microsoft had missed the boat on the Internet and, from that moment forward, would make it their primary strategic focus.

Stage-Gate 16

Stage-Gate PR CEO Brand 16

Harvard Business Review

JANUARY 3, 2012

Managers working on ideas discover that detailed PowerPoint documents are their biggest enemy, because the details act as bait for nit-picking devil's advocates. This kind of process can help successfully move an idea from a Post-It note to the market. Endless pre-meetings crowd out action-based learning.

Stage-Gate 15

Stage-Gate Due Diligence Disruptive Innovation Document 15

Harvard Business Review

NOVEMBER 6, 2018

Data science for humans: the consumers of the output are decision makers like executives, product managers, designers, or clinicians. Decision scientist: Decision makers (executives, business leaders, product managers), data engineers, software engineers responsible for the applications generating data. Who to hire.

Engineering 13

Engineering Software Metrics Stage-Gate 13

Harvard Business Review

AUGUST 23, 2018

Truth is, you can have the right portfolio of investments, the right metrics and governance, the right stage-gate development process, and the right talent on the right teams — but if you don’t design the right handoffs between your teams, all of that planning falls apart. But a sickening number of those investments fail.

Project 8

Project Innovation Team Stage-Gate 8

Harvard Business Review

JULY 20, 2018

Without realizing it, even well-managed businesses versed in modern management practices can generate an environment that is hostile to innovation. At Samsung, the other aspects of the innovation process are relatively well managed at the operating level. following a traditional stage-gate process).

Innovation 10

Innovation Incubator Stage-Gate Idea Generation 10

Harvard Business Review

MAY 27, 2014

The two were sitting on stage at Radio City Music Hall chatting about business-y stuff when the retired GE CEO made the suggestion, and I was a little surprised when the retired IBM CEO didn’t dismiss it out of hand. They do, however, have to be managed intelligently. Are today’s investors really that horrible? Short answer: no.

Stage-Gate 9

Stage-Gate Strategic Planning Welch CFO 9

Miles Anthony Smith

JUNE 5, 2018

What is the number #1 characteristic of an employee/contract worker that hiring managers look for when hiring? What is the number #1 characteristic of an employee/contract worker that hiring managers look for when hiring? The #1 characteristic that I believe hiring managers seek in a candidate is flexibility. Initiative.

Career 74

Career Advice Succession Learning-by-Doing 74

Harvard Business Review

JANUARY 21, 2011

Founding a company often means making personal sacrifices and below-market cash compensation. In my book, Mastering the VC Game , I describe a metaphor for the three stages of a start-up: the jungle, the dirt road and the highway. Are you prepared to endure with modest or no salary for a few years?

Entrepreneur 17

Entrepreneur Stage-Gate Objective Career 17

Harvard Business Review

NOVEMBER 7, 2012

Management thinking is inherently faddish, but there are some favorite themes that never fall out of favor. R&D investments have been made, stage/gate processes have been built, creativity training courses have been run, and yet the outputs — exciting new products and services — don't seem to be falling into place.

Company 8

Company Stage-Gate Innovation Bureaucracy 8

Harvard Business Review

APRIL 26, 2011

Companies like Salesforce.com, Philips, and Oracle have appointed chief customer officers, while many other B2B players have embarked on enterprise-wide efforts to improve their marketing, sales, and support interactions. These customer experience management initiatives can be complex.

B2B 15

B2B Airlines Travel Stage-Gate 15

Joseph Lalonde

MARCH 14, 2018

What I do in that time sets the stage for the day I will have. Even if it’s walking to the local market for lunch, or parking further away in a parking lot. He could have attributed their success to more advanced technology, better marketing, or thinking differently. John Jantsch of Duct Tape Marketing. Keep moving!

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316

Harvard Business Review

APRIL 17, 2018

Small companies have to swing for the fences to attract market share from large companies, and home runs attract attention. Both of these lead to better management and higher RQ. It is well-known that Bill Gates didn’t develop DOS — he bought it for $50,000 from Seattle Computer Co.

Long-term 10

Long-term Innovation Technology Stage-Gate 10

Harvard Business Review

JULY 22, 2013

Every manager in the company should know the answer to that question. One financial services company we know reviews the viability of the business case at every major stage gate. There are many things companies can do with IT, but if management doesn''t establish priorities, it''s easy to do many things badly.

CIO 8

CIO Stage-Gate Project Information Technology 8

Harvard Business Review

APRIL 27, 2015

In a McKinsey poll , 94% of the managers surveyed said they were dissatisfied with their company’s innovation performance. Over the past two decades, we’ve led dozens of innovation projects and have talked to thousands of managers about the challenge of building a high-performance innovation “engine.”

Innovation 8

Innovation Company Engineering Supply Chain 8

Harvard Business Review

MAY 3, 2016

For this analysis, performance refers to the change in market valuation between the initial First Round investment and the end of 2014.) Moreover, many notable founders, including Bill Gates and Mark Zuckerberg, dropped out of college. First Round looked at the impact of alma mater on company performance.

Succession 8

Succession Entrepreneur Stage-Gate Due Diligence 8

Harvard Business Review

NOVEMBER 15, 2013

The same could well be said of Bill Gates, who has left mere connectivity behind in his quest to eradicate major human diseases. At some point in the future, however, as it moves more assuredly onto the global stage, China will need both a new generation of dreamers and new dreams, especially in business.

Entrepreneur 8

Entrepreneur Proposal Stage-Gate Disruptive Innovation 8

Harvard Business Review

MARCH 2, 2018

While this “lab-bench to bedside” approach has improved healthcare globally, it can take years, even decades, for an innovation to get to market, often with limited input from patients themselves. Scoping projects for success and managing ambition: Interdisciplinary design teams are, by nature, optimistic and ambitious.

Health Care 10

Health Care Innovation Mayo Stage-Gate 10

Harvard Business Review

MAY 2, 2016

For icons such as Mark Zuckerberg and Bill Gates, so goes the lore, finishing a bachelor’s degree would have only stifled the creativity that fueled their companies to stratospheric success. Such experience comes in handy in managing other third-party service providers such as bankers, accountants, and consultants.

Stage-Gate 8

Stage-Gate Finance Analysis Training 8

Rajesh Setty

SEPTEMBER 27, 2011

Through the Entrepreneur Journeys project, I have come to conclude that the most vulnerable phase in an entrepreneur’s life is the pre-$1 million revenue stage. In my roundtables, the vast majority of entrepreneurs I work with are in this rather vulnerable pre $1 million revenue stage. This is where numerous ventures fail.

Entrepreneur 54

Entrepreneur Stage-Gate Finance Incubator 54

Harvard Business Review

SEPTEMBER 5, 2018

The criticisms are several: that design thinking is poorly defined ; that the case for its use relies more on anecdotes than data; that it is little more than basic commonsense, repackaged and then marketed for a hefty consulting fee.

Real Estate 8

Real Estate Proposal Politics Policies 8

Harvard Business Review

APRIL 4, 2013

And he has assembled a high-powered Western fan club consisting of, among others, Howard Schultz, Bill Gates, and Tony Blair. In these cases Rwanda had eroded assets, but there was a foundation and a proof point, a market test that these areas could be successful and they could be competitive. How do we upgrade?

Porter 10

Porter Tourism Politics Long-term 10