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When this happens, they are at risk for what Donald Sull calls in Revival of the Fittest , active inertia. He explains what happens: Managers get trapped by success, a condition that I call active inertia , or management’s tendency to respond to the most disruptive changes by accelerating activities that succeeded in the past.
Donald Sull is a global expert on strategy and execution in turbulent markets. He is a senior lecturer at the MIT Sloan School of Management. Kathleen Eisenhardt is the S. Ascherman Professor of Strategy at Stanford, a highly cited author, and the co-director of the Stanford Technology Ventures Program.
To survive and thrive in today’s market, a healthy corporate culture is more important than ever. To survive and thrive in today’s market, a healthy corporate culture is more important than ever. The MIT SMR /Glassdoor Culture 500 uses machine learning and human expertise to analyze culture using a data set of 1.2
During the 2009 recession, I took a high-profile job with a marketing agency. ” Donald Sull and Dominic Houlder suggest creating a worksheet with four columns. On the surface, it looked like a dream opportunity. The clients were big, the pay was excellent, and given the economic climate at the time, I considered myself lucky.
Puzzling anecdotes abound: Microsoft has missed out on a series of new products in the past decade, yet as Don Sull points out , it continues to be highly profitable. As Luigi Zingales has observed , politicians are increasingly “pro-business” rather than “pro-market.”
I spoke with contributor Don Sull , who teaches strategy at MIT and the London Business School, about the tension between scholars who put sustainable competitive advantage at the center of strategy and those who argue that some industries are changing too quickly to allow for sustained performance. I won’t say nobody’s done it.
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