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CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

In this landscape, the collaboration between the Chief Marketing and the Chief Digital Officer has become a pivotal driver of organizational success. They must understand market dynamics, competitive landscapes, and emerging trends to position the organization effectively.

Marketing 345
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Building a Digital-First Culture: The Chief Digital Officer’s Blueprint

N2Growth Blog

The CDO’s mandate extends beyond mere technology implementation; it encompasses the development of comprehensive digital strategies and the cultivation of a culture that embraces continuous innovation. Essential Skills for a Chief Digital Officer The role of a CDO demands a unique blend of strategic vision and technological expertise.

Agility 404
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Comparing Interim Executives & Consultants: Aligning with Your Strategic Objectives

N2Growth Blog

Interim executives have emerged as pivotal assets in steering companies through critical phases of transformation, growth, or crisis management. For example, consider a technology company undergoing a digital transformation. Today, organizations face multifaceted challenges that demand agile and decisive leadership.

Objective 329
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How to Hire an Effective Chief Marketing Officer

N2Growth Blog

Foremost, the responsibilities of the Chief Marketing Officer have transformed significantly. Today’s CMOs aren’t just the masterminds behind ad campaigns or marketing projects—they’re key players in driving business innovation , focusing on customer needs, and harnessing technology. A CMO wears many hats in the boardroom.

Marketing 388
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Foundational ABM Building Blocks

Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo.

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First Look: Leadership Books for January 2025

Leading Blog

Some of us say this technological trend is no big deal. With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game. Essential is not just a book; it's a roadmap for 21st-century leaders facing existential challenges in a rapidly evolving global market.

Books 309
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How N2Growth’s Unique COO Search Process Outpaces the Competition

N2Growth Blog

The COO is often tasked with translating strategy into action, leading critical functions ranging from operations and finance to sales and marketing. This multifaceted role requires rapid decision-making and strong leadership capabilities, enabling the COO to manage day-to-day activities while enhancing operational efficiency effectively.

COO 374
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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. The digital age has brought about increased investment in data quality solutions.