Remove Management Remove Marketing Remove TQM
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The Big Picture of Business – Quality is Important for Business: Real Quality vs. Arbitrary Metrics

Strategy Driven

Quality is not something that managers assign others to achieve. Rather than assume all is wrong or right with an organization and take a defensive posture, management must view quality as essential to their economic survival or growth. It is not enough for management to endorse quality programs; they must actively participate.

Quality 50
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You Can’t Do Strategy Without Input from Sales

Harvard Business Review

Dorsey focuses on Fred Thomas and his sales team and the sometimes strange but effective motivational techniques of his district manager, Frank Pacetta. You ultimately can’t substitute money for management. While this is going on, the market is doing what the market will do, and sales must respond issue by issue and account by account.

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Treat Everything as a Case Study

Harvard Business Review

Then we got talking about the odometer on my Nissan Pathfinder: Is a car that can go 300,000 miles a case of over-engineering or TQM excellence? Is a supermarket's "Buy one get one free" promotion a loss-leading marketing exercise or a tactic for achieving necessary volume? It was a debate worth at least 40 miles.

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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Now my accountant, my lawyer, my portfolio manager and even my neighbour talk to me about brands. A vast number of famous brand names need brand surgery.

Magazine 100
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Is It Fun Being Led by You?

Lead Change Blog

We got our black belts in six-sigma; words or acronyms like Kaizen, PDCA, TQM, QC and ISO became everyday parts of our work language. We learned the quality lessons of Edward Deming, Joseph Juran, and Phil Crosby as well as the lean thinking lessons of James Womack. The benefits were significant.

Six Sigma 150