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When Lafley took over as CEO, he made a subtle but important but change in a core, senior-management, performance-measurement criterion. He changed "Market Total Shareholder Return" (M-TSR)" to "Operating Total Shareholder Return (O-TSR)."
Naveen Jindal turned around the Raigarh sponge iron mill through a backward integration strategy that insulated JSPL from price volatility in commodity markets, thereby boosting profitability. Buoyed by this success, JSPL has now set very ambitious investment plans in iron ore mining, steel production and power generation.
But for a business that is struggling with growth and/or profitability, MA&D is not going to be of assistance if it distracts management’s time from fixing the core customer value equation problem — and it almost inevitably distracts. Well, Ed Garten isn’t a board member of a Dow Jones 30 company anymore.
Indeed, our study shows that the biggest variations in TSR are not between industries but within them. But the TSR variations of companies within these industries were far greater: 44 percentage points in tobacco and 69 percentage points in computers and peripherals. For them, industry was not destiny. So how do the winners do it?
Management set out to build the best customer experience possible by instituting a training program for sales staff and fully committing themselves to its implementation. The findings revealed that a group of companies emerged with higher total shareholder return (TSR) than their peers post-recession.
Management set out to build the best customer experience possible by instituting a training program for sales staff and fully committing themselves to its implementation. The findings revealed that a group of companies emerged with higher total shareholder return (TSR) than their peers post-recession.
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