Chart Your Course

OCTOBER 27, 2014

But eConsultancy’s 2013 Cross-Channel Marketing Report found that 70 percent of business owners feel acquisitions are definitely more expensive than retention. A white paper by cloud computing firm Aspect on proactive customer care points out the importance of constant contact to make customers more “sticky.”

Quality 182

Quality Succession White Paper Customer Loyalty 182

N2Growth Blog

NOVEMBER 26, 2018

This White Paper is excerpted and adapted from Ultra Leadership: Go Beyond Usual and Ordinary to Engage Others and Lead Real Change (Giuliano, Lioncrest, 2016). Some may be engineers, marketers, finance directors, or salespersons. Where are we? We may learn these competencies through leadership training.

Leadership Development 326

Leadership Development Development Leadership Self-aware 326

Chart Your Course

JANUARY 20, 2015

And while CEO Tim Dagenais says that’s pretty good for a company that size in those Upper Peninsula markets, he wanted to do better. Case Studies/White Papers Communication Articles customer service training Employee Engagement Employee Retention Good Places to Work Human Resource Management Leadership Development Riverside auto group'

White Paper 100

White Paper Case Study Human Resources Hotels 100

First Friday Book Synopsis

AUGUST 19, 2011

Unlike Michael Stelzner’s previous book, Writing White Papers, this one has a much wider focus as he explains • Why most marketing initiatives fail [.]. Stelzner John Wiley & Sons (2011) If your product, service, project, or business were a rocket…. Where to begin?

White Paper 70

White Paper Books Review Marketing 70

Strategy Driven

AUGUST 11, 2013

Top 10 Trends in Email, Mobile & Social Marketing. Discover the top trends, challenges and opportunities facing digital marketers over the next 12 months. Click here for more information on Top 10 Trends in Email, Mobile & Social Marketing. by Emailvision, Inc. Publications are entirely FREE to those who qualify.

Trends 58

Trends Resources Marketing White Paper 58

Strategy Driven

DECEMBER 2, 2012

The Guerrilla Marketer’s Guide to Understanding Online Marketing Tools. This white paper explains and evaluates a variety of online marketing tools for the guerilla marketer to drive results through digital channels. Complimentary Resource – Insider’s Guide to Internet Marketing: Get.

Tools 56

Tools Resources Marketing White Paper 56

Sales Wolf Blog

DECEMBER 3, 2010

SHRM - Society for Human Resource Managment Indispensible for the HR Professional! The Conference Board seeks to drive thought leadership and business results by focusing on four key topical categories: 1) corporate leadership 2) economies, markets, and value creation 3) high-performing organizations, and 4) human capital. License.

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Conference Human Resources Human Capital White Paper 133

Strategy Driven

JANUARY 6, 2018

Content marketing is a great way of creating brand awareness and improving your business’s credibility. As the name ‘content marketing’ implies, this method of marketing is all about generating content whether that be written or recorded on video. Here are just a few examples of content marketing. All rights reserved.

Content 51

Content White Paper Marketing Company 51

Sales Wolf Blog

MAY 21, 2010

SHRM - Society for Human Resource Managment Indispensible for the HR Professional!    You will find their research in a variety of formats like case studies, surveys, white papers, newsletter articles, and editorial-like letters from Buck team members on select issues.  License. .

Resources 100

Resources Consultative White Paper Human Resources 100

Sales Wolf Blog

AUGUST 30, 2010

SHRM - Society for Human Resource Managment Indispensible for the HR Professional! Here are five great posts from the HR, talent management, and leadership development blogosphere to kick off your work week and help you Maximize Possibility in your organization. License.  I hope you had a wonderful weekend.  Enjoy!

Blog 124

Blog Maslow Talent Management Human Resources 124

Terry Starbucker

MARCH 6, 2016

First off, you are not alone – this is a classic dilemma that has spawned a ton of books, studies, white papers, seminars, webinars and head scratching that have attempted to discern the core issues and solutions. What to do? They must Talk – Team meetings are always critical, and the less YOU say at them, the better.

Team 150

Team White Paper Open-book Project 150

Strategy Driven

MAY 8, 2024

Adept portfolio management is paramount for sustained growth and competitiveness, especially in today’s difficult and volatile economic environment. It’s a natural connection between business strategy and the plans for the products and services brought to market to achieve that strategy over time.

Review 89

Review PR White Paper Objective 89

Strategy Driven

SEPTEMBER 23, 2012

Big Business Marketing on a Small Business Budget. At the speed of light (or close to it), digital marketing has leveled the playing field for small businesses competing with big businesses, turning marketing on its head and making it “do-it-yourself” and “free of charge.” Find out by downloading this free white paper.

Budgeting 50

Budgeting Resources Marketing White Paper 50

Strategy Driven

DECEMBER 8, 2013

by Prestige Marketing Inc. 10 social media rules that stay true through any trend in online marketing. For those of us in digital marketing and advertising, we stay on top of social media trends to keep our brand current, but what are the fundamental truths that guide our social media approach?

Media 70

Media Resources White Paper Trends 70

Strategy Driven

SEPTEMBER 18, 2011

Improving Organizational Performance Management Through Pervasive Business Intelligence. This white paper highlights market trends that point toward more pervasive use of BI solutions. The recommendations presented are based on ongoing IDC coverage of the BI and analytics solutions market.

Business Intelligence 50

Business Intelligence Resources White Paper Management 50

Strategy Driven

DECEMBER 4, 2017

Yet, choosing the right marketing channels can often be complex, especially when attempting to promote your brand to a specific audience. To ensure your success, read the following five marketing tactics to reach your demographic. Firstly, consider your brand and who you’re marketing too. A Video Marketing Campaign.

Tactics 51

Tactics Marketing White Paper Audience 51

Strategy Driven

OCTOBER 27, 2020

Today, marketing and winning over customers is not the difficult part. You can use the tried and tested content marketing strategies such as blog posts, ebooks, guides, and white papers. Without this, you won’t be able to manage customer relationships in an optimized manner. Increase Engagement with Prospects.

CRM 92

CRM Loyalty White Paper Content 92

Strategy Driven

NOVEMBER 12, 2019

If your business isn’t implementing the latest and most cutting-edge digital marketing methods (such as search engine optimization, content marketing, influencer marketing, and social media marketing), then you’ll lose out to business competitors who’re more adept at adopting — and harnessing — the best practices.

Marketing 10

Marketing Outsourcing Marketing Strategy Engineering 10

Strategy Driven

NOVEMBER 6, 2011

Talent Management Helps Small Companies Make Big Moves by SuccessFactors Learn how small companies can achieve growth and productivity goals and ultimately transform themselves. Cut costs: Help your managers and employees spend less time shuffling paper and more time doing real work. Consider leaving a comment!

Talent Management 50

Talent Management Resources White Paper Company 50

Strategy Driven

APRIL 17, 2013

You probably didn’t answer, “How to implement effective marketing.” ” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. Why is marketing important for your business? Writing is a key element of marketing.

Marketing 50

Marketing Press Release Consultative Brand 50

LDRLB

JUNE 22, 2010

Prior to entering the private sector as a researcher and consultant, Rick spent a number of years as a university professor where he taught courses in research methods, statistics, marketing, communication, and psychology. Senior management’s actions are completely consistent with their words. He received his Ph.D.

Leadership 102

Leadership White Paper Press Release Sharpe 102

Chart Your Course

OCTOBER 9, 2012

” In “Marketing for Scientists” Marc Kucher listed words Jobs used to describe his products between 1998 and 2008: stunning, revolutionary, awesome, beautiful, best, tour de force, cool, remarkable. In branding, Jobs understood the power of optimism.

Chief Executive Officer 185

Chief Executive Officer Bureaucracy Motivation Innovation 185

Eric Jacobson

DECEMBER 17, 2020

Most of it was going through the publishing and marketing processes. But I also wrote a white paper specifically for leaders of young professionals called 5 Ways to Win the Hearts of Your Young Professionals. Magnuson : So much! Writing is actually the easy part of getting a book launched!

Books 119

Books Leadership White Paper Covey 119

Chart Your Course

AUGUST 16, 2021

It is widely believed that every company has several brands to market. The first brand is the product they sell. The second is their company culture and the way it is perceived by the public. The third brand is the employer brand or how the public sees the employer, the one in charge of the […].

Brand 130

Brand Course Marketing Products 130

Strategy Driven

MAY 2, 2012

It is predicated on white papers and dialogue. What is a white paper?” A white paper is a three- to five-page paper that addresses the critical issue. The paper should deal directly with the issues. Alona Banai, CMI’s office manager, wears many hats. you ask hysterically.

White Paper 50

White Paper Strategic Planning Newsletter Learning-by-Doing 50

Strategy Driven

JUNE 2, 2013

Social data is the key to more relevant marketing. This white paper on social data discusses the following: How social data is captured, stored, and managed. This white paper on social data discusses the following: How social data is captured, stored, and managed. Are you seizing the opportunity?

Resources 50

Resources White Paper ROI Newsletter 50

Strategy Driven

DECEMBER 29, 2013

This new white paper details the scary real world figures that poor customer service causes but we also present detailed steps for you to carry out that will help improve your customer service and keep your customers happy. Complimentary Resource – 8 Content Marketing Mistakes to Avoid.

Resources 50

Resources White Paper Forrester Newsletter 50

Eric Jacobson

JUNE 22, 2020

Most of it was going through the publishing and marketing processes. But I also wrote a white paper specifically for leaders of young professionals called 5 Ways to Win the Hearts of Your Young Professionals. What did you learn from writing your first book, Ignite Your Leadership Expertise , that influenced your new book?

How To 105

How To White Paper Covey Handbook 105

Strategy Driven

JANUARY 26, 2021

Lead generation comprises marketing activities that result in collecting information and using it to build a list of potential clients. By using free knowledge base software , marketers can manage, store, and organize the documentation and information they need to take any further steps into branding their business.

Tips 67

Tips Software Content Brand 67

Strategy Driven

AUGUST 12, 2012

This interactive white paper from CIO Magazine and EMC lays out the benefits of big data and predictive analytics, provides tips on how to get started, and shares the remarkable results that businesses have achieved by marrying these two powerhouses. Complimentary Resource – Data Quality: A Survival Guide for Marketing.

Resources 50

Resources CIO White Paper Benchmarking 50

Strategy Driven

NOVEMBER 4, 2020

Your content marketing strategy is critical to the success of your overall SEO campaign. Videos, images, infographics, white papers and podcasts can all be used to engage users and improve your rankings. Managing your SEO in-house can be a drain on your resources, particularly for start-ups and smaller enterprises.

Content 75

Content Engineering White Paper Long-term 75

Strategy Driven

APRIL 14, 2013

A growing number of organizations are moving toward having more pervasive Business Intelligence (BI) by turning to evidence-based decision making supported by a range of BI and analytics technology and processes that enable decision makers to have the best possible intelligence about customers, finances, operations, suppliers, and the market.

Resources 50

Resources KPI Strategy White Paper 50

Strategy Driven

NOVEMBER 27, 2011

This white paper will examine the five common myths associated with mobile business intelligence and uncover the facts about cost, implementation, and capabilities. The Truth About Mobile Business Intelligence : Five Common Myths Debunked by Information Builders, Inc.

Business Intelligence 50

Business Intelligence TCO Resources White Paper 50

Chart Your Course

FEBRUARY 29, 2016

Inc Magazine’s web-based encyclopedia takes 12 paragraphs to define work culture, using difficult to measure terms like behavior, value and management flow. Culture as an Asset Though you will most likely never see it on a balance sheet, researchers list corporate culture as a strategic asset that needs to be managed.

Skills 100

Skills Company How To Hotels 100

Strategy Driven

OCTOBER 23, 2011

In today’s reality, employees and managers alike view the paper-based performance review process as an exercise in “busy work” resulting in a waste of time with very little redeeming value. In these volatile economic times, market conditions can change quickly. It doesn’t have to be this way.

Performance Review 50

Performance Review Resources Review Process 50

Strategy Driven

JUNE 8, 2016

Can nuclear plants be operated competitively in today’s market? An evolving energy market, led by cheap natural gas and subsidized renewable generation, threatens the long-term financial viability of America’s remaining nuclear power plants. The white paper is available at: www.StrategyDriven.com/DNP.

Payback Period 50

Payback Period Power Chief Executive Officer Supply Chain 50

Strategy Driven

JULY 30, 2017

Outsource your marketing. Marketing is not a luxury or a frivolity, it’s a vital tool in ensuring your business’ reach and longevity and it’s not an area where you should skimp. You may not find it prudent to outsource your entire marketing strategy. Substitute traditional advertising with inbound marketing.

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Strategy White Paper Outsourcing Advertising 50