Leading Blog

MARCH 3, 2015

Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first mass market personal computer. The key imperative for management is to differentiate between opportunities that need a Performer and those that need a Producer. Management' People who have started something new.

Mass Marketing 150

Mass Marketing Follow-up Maturity Operations 150

Frank Sonnenberg Online

DECEMBER 1, 2020

You begin to sell your luxury products in mass-market retail stores to boost sales. — You accept orders even though you don’t have enough product to satisfy demand — Rather than being upfront with customers, you pray no one gets upset with the delay. Remember… Half the truth is often a whole lie.

Discount 105

Discount Price Mass Marketing Reputation 105

Harvard Business Review

NOVEMBER 9, 2012

In 2006 Peter Gelb, general manager of the Met, introduced a revolutionary new offering for the 130-year old opera house: broadcasting its performances live in high-definition to movie theatres across the world. The London Battersea Spring Edition 2012 attracted 21,000 visitors and sold £4.3 million worth of art.

Mass Marketing 8

Mass Marketing Marketing Sharpe Price 8

In the CEO Afterlife

APRIL 4, 2011

I went in assuming his students believed corporate management and entrepreneurship were principles of contradiction and the only contrarians would be members of the flat earth society. The change-makers are small to medium size enterprises that either lead niche categories or are keen to knock the big guy from the top rung of a mass market.

CEO 150

CEO Mass Marketing Class Brand 150

Terry Starbucker

JULY 19, 2015

The past declines in video customers were indicative of an industry that encountered two formidable satellite TV competitors, and as a result lost massive chunks of market share. Our competitors offered more channels at a very competitive price, and were able to mass market.

Leadership 150

Leadership Metrics Price Mass Marketing 150

CO2

JANUARY 2, 2011

Process : This business model design has 5 phases; Mobilize, Understand, Design, Implement and Manage. Gary Cohen grew the company from two people to 2,200 employees Currently, he is Managing Partner of CO2 Partners, LCC, operating as an executive coach and consultant. They look at 9 Building Blocks that form the business canvas.

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

APRIL 22, 2011

The Nespresso team had to interpet the data skillfully to present a better case to top management. If Nestle had gone only by market research — usually innovation's first enemy — the concept would never have gotten off the ground. That's why Brabeck brought in Yannick Lang, a 33-year-old marketer from Philip Morris.

Innovation 15

Innovation Mass Marketing Strategic Planning Marketing 15

Harvard Business Review

MARCH 12, 2012

There is no way to design a product for the American mass market where the mass market per capita income is $50,000, and then simply adapt it and hope to capture middle India where the mass market per capita income is $3,000. You need to innovate for India, not simply export to India.

Glocalization 13

Glocalization Mass Marketing P&L Globalization 13

Harvard Business Review

APRIL 12, 2013

There''s one big reason JCP would never be "Bloomingdale''s for the mass market," as Johnson wanted it to be, and that''s because the mass market is gone. I think Penney''s management needs to once again get back into the heads of its core consumers. Because the middle class is gone, or at least rapidly going.

Class 8

Class Mass Marketing Retail Merchandising 8

Harvard Business Review

APRIL 15, 2014

The recent failures of mass market retailers Sears and J.C. The diluted management focus, coupled with the car’s poor sales, hurt the brand and allowed competitors — especially luxury imports — to gain market share. Change management Disruptive innovation Strategy' Will you confuse people? What is the cost?

Disruptive Innovation 10

Disruptive Innovation Mass Marketing Fashion Porter 10

Harvard Business Review

FEBRUARY 17, 2012

Over the last ten years we have been researching deshopping in Britain through two mass market retail case studies and surveys of 150 independent retailers and over 500 consumers. Managing returns effectively and fairly requires a dedicated, trained staff capable of distinguishing deshoppers from bona fide customers.

Retail 15

Retail Mass Marketing Customer Loyalty Discount 15

Harvard Business Review

DECEMBER 30, 2016

One applications outsourcing team, for example, proposed a clever UX tweak to help optimize a global fulfillment process their company managed for its biggest client. Instead of prioritizing process optimization around inventory management, UXes dedicated to cultivating loyalty, trial and ancillary services evolve.

Process 13

Process Competitive Advantage Outsourcing Supply Chain 13

Harvard Business Review

JULY 22, 2015

But a new study on Hollywood producers in the Strategic Management Journal reminds us that it’s not that simple. The researchers behind this new study point out that recent work on RBV has focused on managers as the ones generating the revenue from the company’s resources. Sounds logical, right?

RBV 8

RBV Mass Marketing Budgeting Brand 8

Harvard Business Review

MAY 15, 2012

His basic two litmus tests for a good business theory are something that explains the different circumstances facing managers and the causal connection between an action and a result. Past experience as a consultant and practicing manager ensure Christensen focuses on high-impact issues, and his work manages to be both robust and usable.

Christensen 13

Christensen Succession Storytelling McKinsey 13

Harvard Business Review

MAY 26, 2014

The traditional advice, from Clayton Christensen’s work on disruptive innovations and Michael Tushman’s on organizational ambidexterity , is to set up the new activity as a separate unit, reporting to a manager at the corporate headquarters who can sponsor the new activity and help to integrate it with the rest of the company.

Mass Marketing 10

Mass Marketing Brand Disruptive Innovation Advice 10

Harvard Business Review

MARCH 1, 2013

And it’s likely to stay that way until a start-up comes along that manages to make mobile dating not weird by offering women — and the men they want to meet — control, incredible filters, and clarity of mission. Until then, [women are] left to scroll through page after page of unappealing options.”. BONUS BITS: Finally!

Mass Marketing 8

Mass Marketing Consensus Stress Marketing 8

Harvard Business Review

JUNE 15, 2017

Large American companies have complicated structures that often require international leaders to have regular face-to-face interaction at headquarters; this can take away from being in close touch with the Indian market. Unlike Bentley or Rolls-Royce, GM is a mass-market car company in the U.S. 5 — It’s a Long Game.

CEO 10

CEO Long-term Short-term Mass Marketing 10

Harvard Business Review

JANUARY 13, 2015

In pharmaceuticals, there are blockbuster drugs targeted at mass-markets segments. Strategy requires choice , clear communication , and coherent performance management practices, not just stirring metaphors, with the people who deal with customers. In retailing, there is Wal-Mart, Dollar General, and category killers.

Market Segmentation 8

Market Segmentation Mass Marketing Price Pharmaceuticals 8

Harvard Business Review

APRIL 25, 2011

And it's easier to sell to a monolithic mass market than to the diverse and dynamic collection of markets that we call a city. Tim Ferguson is the Founder, Chair, and Managing Partner of Next Street , a merchant bank for the urban enterprise. They're not mean-spirited. They just tend to do what they know.

Real Estate 15

Real Estate Mass Marketing Banking Asset Management 15

Harvard Business Review

MARCH 12, 2018

Its cars didn’t match up well with those of top luxury brands like Mercedes, BMW, and Audi, yet the company lacked the capacity to compete with mass-market leaders like Toyota and GM. For example, its members asked why every design change in a car required a dozen signatures and managed to cut that number in half.

Engineering 8

Engineering Mass Marketing Automotive Human Capital 8

Harvard Business Review

MARCH 22, 2011

Marketers are up against it. Mass markets have fragmented into niches. The genius of the Psych approach is that it manages to speak to smart without alienating (or antagonizing) dumb. One size no longer fits all. Consumers respond to customized messages or they don't respond at all. Big messages just bounce off.

Marketing 15

Marketing Strategy Mass Marketing Audience 15

Harvard Business Review

NOVEMBER 17, 2015

In managing the fallout from BP’s Gulf of Mexico oil spill disaster in 2010, company Chairman Carl-Henric Svanberg had to take over from CEO Tony Hayward, whose gaffes and public blaming of partners had only exacerbated the crisis. Take the case of BP. born BP veteran Bob Dudley as CEO.

CFO 8

CFO Crisis Mass Marketing IPO 8

Harvard Business Review

APRIL 23, 2013

What existing solution-provider, in so doing, might you manage to obliterate? Thus, mass-market drones clearly hold potential for what Paul Nunes and I call "big bang disruption." If you had a fleet of drones to call your own, what would you do with them? What problem would you use them to solve in whole new way?

Mass Marketing 8

Mass Marketing Technology Long-term Innovation 8

Harvard Business Review

NOVEMBER 23, 2011

Here are four publishing approaches retailers are trying: The Mass Publisher. Mass publisher retailers create content of broad interest to their customers. They ask, "If we were a cable TV channel or a mass market magazine, what would our content, tone, and the experience we offered be? What topics could we own?"

Brand 15

Brand Retail Fashion Supply Chain 15

Harvard Business Review

MARCH 30, 2016

However, what few people realized was that Microsoft leveraged an old but often overlooked tool that has remarkable power to manage such transitions. Over the centuries, firms have used hybrids to manage periods of difficult transition.

Business Model 8

Business Model Software Mass Marketing Competitive Advantage 8

Harvard Business Review

JANUARY 30, 2012

Of course, that's a perfect recipe for mediocrity: to have barely satisfied weary, oppressed, jaded "consumers" already trained to demand the bare McMinimum is to have furiously smashed the glass ceiling of the lowest common mass-market denominator — and little more. Hence, call this post my tiny statement of rebellion.

Mass Marketing 19

Mass Marketing Hotels Self-aware Short-term 19

Harvard Business Review

JANUARY 25, 2016

Every manager, male or female, saw the difference very fast, without any preaching on my part. He had no idea that the ad they’d just run to launch their latest mass-market device was so completely male-oriented. Some were very strategically aimed at women, others carefully crafted for men. So far, so good.

Company 8

Company Advertising Market Segmentation Mass Marketing 8

Harvard Business Review

JANUARY 1, 2013

In today's world, self-branding matters more than any other form of talent, not least because the mass market is unable (or unwilling) to distinguish between branding and talent. Change-agents are hard to find, hard to manage, and hard to retain. Self-branding is about being a signal in the noise of human capital.

Human Capital 13

Human Capital Brand Mass Marketing Reputation 13

Harvard Business Review

DECEMBER 17, 2012

Recent corporate history is littered with successful established firms who failed to manage disruptive innovation even with full knowledge that it was coming. They knew digital photography was the future and invested heavily in hybrid technology in the hope of managing the transition from physical photo printing. It didn't work.

Christensen 8

Christensen Disruptive Innovation Mass Marketing Wireless 8

Harvard Business Review

OCTOBER 5, 2011

The purchasing habits and attitudes of today's teenagers and twenty-somethings are completely different from those exhibited by today's mass market. How can companies create and manage an effective Software Layer? But the bigger shift is behavioral.

Engineering 14

Engineering Forrester Software Mass Marketing 14

Harvard Business Review

MAY 30, 2014

And because batteries are the single most expensive component in electric vehicles, that would be a big step toward his dream of a mass-market Tesla car. Then managers are going to take actions to boost earnings at the expense of long-run intangible value." Communication Managing yourself'

Short-term 8

Short-term Mass Marketing Long-term Diversity 8

Harvard Business Review

MAY 31, 2011

Perhaps it is here, and not in Americans' two-car garages, where the large early market for advanced battery technology resides. based solar energy companies produce systems that compete on price, opening up huge new mass markets for renewable energy? The choice seems increasingly clear. Hart (slh55@cornell.edu) is the S.C.

Incubator 15

Incubator Business Model Mass Marketing Globalization 15

Harvard Business Review

NOVEMBER 4, 2011

It's not easy to deliver sophisticated robotics at a $40 price point , and by managing to do that, they have a toy with mass market sales. He figures Bossa Nova has bought itself some time with its engineering focus on driving costs down.

Mass Marketing 10

Mass Marketing CEO Technology Conference 10

Harvard Business Review

AUGUST 8, 2011

This innovation came to market in 1964 and quickly became a smash success, setting the standard for the industry and greatly expanding computer use around the globe. Never settling, IBM management charged a taskforce with developing a personal computer to compete in the young, growing market for smaller, more versatile machines.

Customer Intimacy 15

Customer Intimacy How To Mass Marketing System 15

Harvard Business Review

APRIL 29, 2016

Their excuses for missteps include security issues, complexities of managing product life cycles, and lack of interoperability. This kind of “tech push” occurs when both management and engineering discount the value of effective design for representing the emotional and physical connections to the end user.

Technology 8

Technology B2B B2C Mass Marketing 8

Harvard Business Review

APRIL 15, 2014

If you’re in automotive, you might look at other highly regulated industries, like healthcare and finance, which manage to experiment considerably despite stringent regulatory environments. They have been able to release Google Glass to the public before it’s ready for mass market use. Look across adjacent industries.

Brand 8

Brand Products Productivity Mass Marketing 8

Harvard Business Review

MARCH 16, 2016

At the same time, sellers must manage their existing digital media budgets a lot better. As a result, consumers prefer dealing with one responsive, knowledgeable, and trusted representative to help them evaluate what they found in their own research, manage the test-drive experience, and efficiently complete the sale.

Price 8

Price Automotive Mass Marketing Industry 8