The Horizons Tracker

APRIL 28, 2022

The problem is, Zoom is relatively rare among the unicorn herd, as of the 73 unicorns that have gone public, just six of them have managed to make any kind of profit, with many instead posting huge losses. It runs the risk that startups targeting niche problems get crowded out in favor of those forced to chase mass market problems.

Entrepreneur 119

Entrepreneur Venture Capitalist Mass Marketing Globalization 119

Frank Sonnenberg Online

DECEMBER 1, 2020

You begin to sell your luxury products in mass-market retail stores to boost sales. — You accept orders even though you don’t have enough product to satisfy demand — Rather than being upfront with customers, you pray no one gets upset with the delay. Remember… Half the truth is often a whole lie.

Discount 106

Discount Price Mass Marketing Reputation 106

Terry Starbucker

JULY 19, 2015

The past declines in video customers were indicative of an industry that encountered two formidable satellite TV competitors, and as a result lost massive chunks of market share. Our competitors offered more channels at a very competitive price, and were able to mass market.

Leadership 150

Leadership Metrics Price Mass Marketing 150

Strategy Driven

JULY 6, 2021

This way, you can optimize the volume of assisted conversions that you’re able to create as part of the typical customer journey, while also generating targeted and large-scale leads through mass marketing channels such as billboards.

Real Estate 71

Real Estate Marketing Tips Mass Marketing 71

Harvard Business Review

NOVEMBER 9, 2012

In 2006 Peter Gelb, general manager of the Met, introduced a revolutionary new offering for the 130-year old opera house: broadcasting its performances live in high-definition to movie theatres across the world. The London Battersea Spring Edition 2012 attracted 21,000 visitors and sold £4.3 million worth of art.

Mass Marketing 9

Mass Marketing Marketing Sharpe Price 9

Harvard Business Review

OCTOBER 19, 2016

Persuading consumers to pay more for a product by introducing some kind of “premium” element into it has always been a challenging task—but it was one that big, established brands had managed with a reasonable amount of success until recent years.

Mass Marketing 8

Mass Marketing Marketing Price Brand 8

Harvard Business Review

APRIL 22, 2011

The Nespresso team had to interpet the data skillfully to present a better case to top management. If Nestle had gone only by market research — usually innovation's first enemy — the concept would never have gotten off the ground. That's why Brabeck brought in Yannick Lang, a 33-year-old marketer from Philip Morris.

Innovation 16

Innovation Mass Marketing Strategic Planning Marketing 16

Harvard Business Review

MARCH 12, 2012

There is no way to design a product for the American mass market where the mass market per capita income is $50,000, and then simply adapt it and hope to capture middle India where the mass market per capita income is $3,000. You need to innovate for India, not simply export to India.

Glocalization 16

Glocalization Mass Marketing P&L Globalization 16

Harvard Business Review

JANUARY 30, 2012

Of course, that's a perfect recipe for mediocrity: to have barely satisfied weary, oppressed, jaded "consumers" already trained to demand the bare McMinimum is to have furiously smashed the glass ceiling of the lowest common mass-market denominator — and little more. Hence, call this post my tiny statement of rebellion.

Mass Marketing 22

Mass Marketing Hotels Self-aware Short-term 22

Harvard Business Review

FEBRUARY 17, 2012

Over the last ten years we have been researching deshopping in Britain through two mass market retail case studies and surveys of 150 independent retailers and over 500 consumers. Managing returns effectively and fairly requires a dedicated, trained staff capable of distinguishing deshoppers from bona fide customers.

Retail 16

Retail Mass Marketing Customer Loyalty Discount 16

Harvard Business Review

MAY 15, 2012

His basic two litmus tests for a good business theory are something that explains the different circumstances facing managers and the causal connection between an action and a result. Past experience as a consultant and practicing manager ensure Christensen focuses on high-impact issues, and his work manages to be both robust and usable.

Christensen 15

Christensen Succession Storytelling McKinsey 15

Harvard Business Review

APRIL 15, 2014

The recent failures of mass market retailers Sears and J.C. The diluted management focus, coupled with the car’s poor sales, hurt the brand and allowed competitors — especially luxury imports — to gain market share. Change management Disruptive innovation Strategy' Will you confuse people? What is the cost?

Disruptive Innovation 13

Disruptive Innovation Mass Marketing Fashion Porter 13

Harvard Business Review

MARCH 22, 2011

Marketers are up against it. Mass markets have fragmented into niches. The genius of the Psych approach is that it manages to speak to smart without alienating (or antagonizing) dumb. One size no longer fits all. Consumers respond to customized messages or they don't respond at all. Big messages just bounce off.

Marketing 15

Marketing Strategy Mass Marketing Audience 15

Harvard Business Review

APRIL 25, 2011

And it's easier to sell to a monolithic mass market than to the diverse and dynamic collection of markets that we call a city. Tim Ferguson is the Founder, Chair, and Managing Partner of Next Street , a merchant bank for the urban enterprise. They're not mean-spirited. They just tend to do what they know.

Real Estate 15

Real Estate Mass Marketing Banking Asset Management 15

Harvard Business Review

NOVEMBER 23, 2011

Here are four publishing approaches retailers are trying: The Mass Publisher. Mass publisher retailers create content of broad interest to their customers. They ask, "If we were a cable TV channel or a mass market magazine, what would our content, tone, and the experience we offered be? What topics could we own?"

Brand 16

Brand Retail Fashion Supply Chain 16

Harvard Business Review

DECEMBER 30, 2016

One applications outsourcing team, for example, proposed a clever UX tweak to help optimize a global fulfillment process their company managed for its biggest client. Instead of prioritizing process optimization around inventory management, UXes dedicated to cultivating loyalty, trial and ancillary services evolve.

Process 17

Process Competitive Advantage Outsourcing Supply Chain 17

Harvard Business Review

MAY 31, 2011

Perhaps it is here, and not in Americans' two-car garages, where the large early market for advanced battery technology resides. based solar energy companies produce systems that compete on price, opening up huge new mass markets for renewable energy? The choice seems increasingly clear. Hart (slh55@cornell.edu) is the S.C.

Incubator 16

Incubator Business Model Mass Marketing Globalization 16

Harvard Business Review

AUGUST 8, 2011

This innovation came to market in 1964 and quickly became a smash success, setting the standard for the industry and greatly expanding computer use around the globe. Never settling, IBM management charged a taskforce with developing a personal computer to compete in the young, growing market for smaller, more versatile machines.

Customer Intimacy 16

Customer Intimacy How To Mass Marketing System 16

Harvard Business Review

OCTOBER 5, 2011

The purchasing habits and attitudes of today's teenagers and twenty-somethings are completely different from those exhibited by today's mass market. How can companies create and manage an effective Software Layer? But the bigger shift is behavioral.

Engineering 15

Engineering Forrester Software Mass Marketing 15

Harvard Business Review

MAY 26, 2014

The traditional advice, from Clayton Christensen’s work on disruptive innovations and Michael Tushman’s on organizational ambidexterity , is to set up the new activity as a separate unit, reporting to a manager at the corporate headquarters who can sponsor the new activity and help to integrate it with the rest of the company.

Mass Marketing 13

Mass Marketing Brand Disruptive Innovation Advice 13

Harvard Business Review

NOVEMBER 4, 2011

It's not easy to deliver sophisticated robotics at a $40 price point , and by managing to do that, they have a toy with mass market sales. He figures Bossa Nova has bought itself some time with its engineering focus on driving costs down.

Mass Marketing 13

Mass Marketing CEO Technology Conference 13

Harvard Business Review

MARCH 8, 2012

Of course, the notion of a passive consumer, and a mass market was overly simplistic; consumers were never as passive as companies like to think.). Try applying the marketing funnel to your love life and see how it goes. There is not a "thing" to manage. Is a business built on volunteers manageable?

Marketing 20

Marketing Brand Mass Marketing Metrics 20

Harvard Business Review

JANUARY 1, 2013

In today's world, self-branding matters more than any other form of talent, not least because the mass market is unable (or unwilling) to distinguish between branding and talent. Change-agents are hard to find, hard to manage, and hard to retain. Self-branding is about being a signal in the noise of human capital.

Human Capital 15

Human Capital Brand Mass Marketing Reputation 15

Harvard Business Review

NOVEMBER 24, 2010

For example, if youre just here to sell sugar-water, then "innovating" slightly new flavors of soda every few months, and finding novel markets to "sell" it in (read: competencies in product innovation and mass marketing) is probably good enough.

Short-term 17

Short-term Guidelines Mass Marketing Telecommunications 17

Harvard Business Review

FEBRUARY 14, 2012

But if they were launching today, banks would likely ask themselves how to accomplish the transactions (deposits, withdrawals, financial management) of banking without the physical commitment of banks. Mass markets were a convenient fiction created by mass media. They might try what ING is doing with its café model.

Banking 18

Banking Business Model Supply Chain Mass Marketing 18

Harvard Business Review

JUNE 15, 2017

Large American companies have complicated structures that often require international leaders to have regular face-to-face interaction at headquarters; this can take away from being in close touch with the Indian market. Unlike Bentley or Rolls-Royce, GM is a mass-market car company in the U.S. 5 — It’s a Long Game.

CEO 15

CEO Long-term Short-term Mass Marketing 15

Harvard Business Review

JANUARY 3, 2013

However, although their members can rent the (more urbane and green) Zipcar fleet by the hour and pick up their vehicle at a local parking space using a smartphone app, this is still a dedicated fleet, still inventory that the company has to acquire, manage and monetize.

Disaggregation 12

Disaggregation Hammer Mass Marketing Gordon 12

Harvard Business Review

APRIL 12, 2013

There''s one big reason JCP would never be "Bloomingdale''s for the mass market," as Johnson wanted it to be, and that''s because the mass market is gone. I think Penney''s management needs to once again get back into the heads of its core consumers. Because the middle class is gone, or at least rapidly going.

Class 8

Class Mass Marketing Retail Merchandising 8

Harvard Business Review

SEPTEMBER 14, 2011

The Indian firms we studied promote diversity in their R&D management by hiring external talent to build and oversee their global innovation network. Polycentric innovation won't work in organizations that promote groupthink. Tata Motors appointed Tim Leverthon, who previously led R&D at BMW, as head of its global R&D.

Globalization 14

Globalization Innovation Decentralization Chemicals 14

Harvard Business Review

DECEMBER 17, 2012

Recent corporate history is littered with successful established firms who failed to manage disruptive innovation even with full knowledge that it was coming. They knew digital photography was the future and invested heavily in hybrid technology in the hope of managing the transition from physical photo printing. It didn't work.

Christensen 9

Christensen Disruptive Innovation Mass Marketing Wireless 9

Harvard Business Review

MARCH 1, 2013

And it’s likely to stay that way until a start-up comes along that manages to make mobile dating not weird by offering women — and the men they want to meet — control, incredible filters, and clarity of mission. Until then, [women are] left to scroll through page after page of unappealing options.”. BONUS BITS: Finally!

Mass Marketing 8

Mass Marketing Consensus Stress Marketing 8

Harvard Business Review

JULY 22, 2015

But a new study on Hollywood producers in the Strategic Management Journal reminds us that it’s not that simple. The researchers behind this new study point out that recent work on RBV has focused on managers as the ones generating the revenue from the company’s resources. Sounds logical, right?

RBV 8

RBV Mass Marketing Budgeting Brand 8

Harvard Business Review

APRIL 23, 2013

What existing solution-provider, in so doing, might you manage to obliterate? Thus, mass-market drones clearly hold potential for what Paul Nunes and I call "big bang disruption." If you had a fleet of drones to call your own, what would you do with them? What problem would you use them to solve in whole new way?

Mass Marketing 8

Mass Marketing Technology Long-term Innovation 8

Harvard Business Review

APRIL 15, 2014

If you’re in automotive, you might look at other highly regulated industries, like healthcare and finance, which manage to experiment considerably despite stringent regulatory environments. They have been able to release Google Glass to the public before it’s ready for mass market use. Look across adjacent industries.

Brand 9

Brand Products Productivity Mass Marketing 9

Harvard Business Review

MAY 30, 2014

And because batteries are the single most expensive component in electric vehicles, that would be a big step toward his dream of a mass-market Tesla car. Then managers are going to take actions to boost earnings at the expense of long-run intangible value." Communication Managing yourself'

Short-term 8

Short-term Mass Marketing Long-term Diversity 8

Harvard Business Review

JANUARY 13, 2015

In pharmaceuticals, there are blockbuster drugs targeted at mass-markets segments. Strategy requires choice , clear communication , and coherent performance management practices, not just stirring metaphors, with the people who deal with customers. In retailing, there is Wal-Mart, Dollar General, and category killers.

Market Segmentation 8

Market Segmentation Mass Marketing Price Pharmaceuticals 8

Harvard Business Review

OCTOBER 22, 2014

And while the networks reach all those households, they don’t have to market to all of them. “[Cable networks] don’t want to deal with the mass market,” Hazlett says. The service providers are doing that for them by selling subscriptions with their channels. ” So where does that leave the cable providers?

Hedge 11

Hedge Licensing Mass Marketing Price 11