Harvard Business Review

APRIL 25, 2011

Successful companies between $5 million and $50 million in revenues can't get the capital they need to expand their operations and hire more people in city neighborhoods where the best social program is a job. And it's easier to sell to a monolithic mass market than to the diverse and dynamic collection of markets that we call a city.

Real Estate 15

Real Estate Mass Marketing Banking Asset Management 15

Harvard Business Review

NOVEMBER 4, 2011

Problem is: their professional setup costs $30,000 to assemble and a remote operator on a keyboard to run. Seeing a potential revenue stream to fund more research robot development, the team set up a company, BeatBots , to make a very pared-down version with the same look and feel available to the consumer market. The list goes on.

Mass Marketing 13

Mass Marketing CEO Technology Conference 13

Harvard Business Review

DECEMBER 30, 2016

One applications outsourcing team, for example, proposed a clever UX tweak to help optimize a global fulfillment process their company managed for its biggest client. Traditional operations research process optimization, for example, seldom embraces A/B testing or incorporates customer recommendation engines.

Process 17

Process Competitive Advantage Outsourcing Supply Chain 17

Harvard Business Review

JUNE 15, 2017

General Motors, once the world’s largest car maker, has decided to stop selling vehicles in India by the end of 2017, since it considers its India operation to be not profitable. For a period of 14 years, General Electric had the same American expat running the India operation, Scott Bayman. Understanding it takes time and focus.

CEO 15

CEO Long-term Short-term Mass Marketing 15

Harvard Business Review

AUGUST 8, 2011

This innovation came to market in 1964 and quickly became a smash success, setting the standard for the industry and greatly expanding computer use around the globe. Never settling, IBM management charged a taskforce with developing a personal computer to compete in the young, growing market for smaller, more versatile machines.

Customer Intimacy 16

Customer Intimacy How To Mass Marketing System 16

Harvard Business Review

MAY 26, 2014

The traditional advice, from Clayton Christensen’s work on disruptive innovations and Michael Tushman’s on organizational ambidexterity , is to set up the new activity as a separate unit, reporting to a manager at the corporate headquarters who can sponsor the new activity and help to integrate it with the rest of the company.

Mass Marketing 13

Mass Marketing Brand Disruptive Innovation Advice 13

Harvard Business Review

SEPTEMBER 14, 2011

To best leverage worldwide creative talent, Reliance MediaWorks operates a global network of creative centers located in Burbank, San Francisco, London, Tokyo, and across India. The Indian firms we studied promote diversity in their R&D management by hiring external talent to build and oversee their global innovation network.

Globalization 14

Globalization Innovation Decentralization Chemicals 14

Harvard Business Review

APRIL 23, 2013

What existing solution-provider, in so doing, might you manage to obliterate? In February, as part of an FAA spending bill, Congress ordered the agency to develop rules by 2015 that would allow military, commercial, and privately-owned drones to operate in U.S. He asked the operators to relocate their activities, and they did.

Mass Marketing 8

Mass Marketing Technology Long-term Innovation 8

Harvard Business Review

APRIL 15, 2014

If you’re in automotive, you might look at other highly regulated industries, like healthcare and finance, which manage to experiment considerably despite stringent regulatory environments. Consider investing more per customer, rather than investing in the operations that deliver quality. Look across adjacent industries.

Brand 9

Brand Products Productivity Mass Marketing 9

Harvard Business Review

JANUARY 13, 2015

In pharmaceuticals, there are blockbuster drugs targeted at mass-markets segments. Externally, there will always be someone out there who can beat you on cost and price, or someone else who tailors its operations and sales efforts to the performance and buying criteria of a segment better than you can.

Market Segmentation 8

Market Segmentation Mass Marketing Price Pharmaceuticals 8

Harvard Business Review

NOVEMBER 17, 2015

In managing the fallout from BP’s Gulf of Mexico oil spill disaster in 2010, company Chairman Carl-Henric Svanberg had to take over from CEO Tony Hayward, whose gaffes and public blaming of partners had only exacerbated the crisis. operations in favor of financial performance. Take the case of BP.

CFO 8

CFO Crisis Mass Marketing IPO 8

Harvard Business Review

APRIL 29, 2016

Their developers focus on meeting operational and environmental requirements, caring little about the physical appearance or user experience of a dashboard- or engine-compartment-mounted device that monitors vehicle data. Enterprise IoT buyers seldom require great design, because most often the buyer is not the product’s end user.

Technology 8

Technology B2B B2C Mass Marketing 8

Harvard Business Review

JANUARY 11, 2017

The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability. Managing Carbon and Energy. ” The Challenges. ”

Supply Chain 8

Supply Chain Payback Period Brand Energy 8

Harvard Business Review

MARCH 16, 2016

He expects to operate it, perhaps daily, yet the chances are he possesses little or no mechanical knowledge. At the same time, sellers must manage their existing digital media budgets a lot better. High-end cars have over 100 million lines of software code, and mass-market cars aren’t far behind.

Price 8

Price Automotive Mass Marketing Industry 8

Harvard Business Review

JUNE 7, 2013

Its approach was the first to align the key actors in the ecosystem in a way that addressed the critical shortcomings — range, resale value, grid capacity — that undermine the electric car as a mass-market proposition. Note to Tesla owners: you are not the mass market).

Mass Marketing 9

Mass Marketing Transportation Depreciation Short-term 9

In the CEO Afterlife

FEBRUARY 13, 2017

I went in assuming his students believed corporate management and entrepreneurship were principles of contradiction — the only contrarians would be members of the flat earth society. Several, such as Trump, still operate by the brain and muscle ethic. “I want you for balance. In those companies you’ll find entrepreneurial thinking.”.

Mass Marketing 100

Mass Marketing Bureaucracy Entrepreneur Class 100