Leading Blog

MAY 1, 2023

This book helps managers understand the postmodern worldview held by generation Z and younger millennials, how it influences their behaviour at work, and how they want to be led in the workplace. Mauborgne Blue Ocean Strategy forever changed how the world thinks about strategy. Chan Kim and Renée A.

Blue Ocean Strategy 280

Blue Ocean Strategy Mauborgne Books Leadership 280

Rich Gee Group

MAY 3, 2022

Chan Kim and Renée Mauborgne, professors at INSEAD. With the iPod in 2001 and iPhone in 2007, they didn’t just create a successful product, they created a new category of product. History: Red Ocean/Blue Ocean is a strategy developed by W.

Blue Ocean Strategy 195

Blue Ocean Strategy Tools Strategy Mauborgne 195

Leading Blog

APRIL 30, 2019

Communication Practices of High-Performance Management Teams by @artpetty. Chan Kim + Renée Mauborgne offer alternative path to growth @BlueOceanStrtgy. How to Take Charge of Your Remote Meetings via @LetsGrowLeaders. CX’s Biggest Problem is Finding the RIGHT Problem via @customerthink How do we hedge against bad problem framing?

Mauborgne 231

Mauborgne Charisma Hedge Teamwork 231

Leading Blog

SEPTEMBER 12, 2012

Each chapter defines the objective, the context and the challenge—and then what success looks like and the pitfalls you might encounter. Second, there are some of the most influential tools from the field of strategy and management. Max McKeown has created a strategy reference work – The Strategy Book – to guide you to the answers.

Strategy 283

Strategy Books Balanced Scorecard Mauborgne 283

RapidStart Leadership

JULY 25, 2017

Chan Kim and Renée Mauborgne, I thought it was going to be all about what the title suggests – developing successful business strategies, (possibly with some kind of nautical theme). In the second half of the book, Kim and Mauborgne provide lots of great tools and approaches to help us overcome organizational inertia effectively.

Blue Ocean Strategy 129

Blue Ocean Strategy Mauborgne Strategy Books 129

Harvard Business Review

MAY 21, 2012

Many successful innovations work because they create a new market. Chan Kim and Renée Mauborgne of INSEAD have written a whole book about Blue Ocean Strategy as they call it, in which successful companies innovate their value propositions to attract customers who have never engaged with their type of product or service before.

Marketing 9

Marketing Blue Ocean Strategy Mauborgne Early Adopters 9

Harvard Business Review

OCTOBER 4, 2013

From Michael Porter to Costas Markides and through the Blue Oceans of Kim and Mauborgne, strategy scholars have been urging executives to distinguish their firm’s offerings and carve out a unique market position. And among those firms offering more or less the same thing, we often see very different levels of success and profitability.

McKinsey 14

McKinsey Mauborgne Competitive Advantage Porter 14