B2B Salespeople Can Survive If They Reimagine Their Roles
Harvard Business Review
APRIL 17, 2015
“Death of a B2B Salesman,” a new report from Forrester Research , lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. The business media makes it sound like digital marketing is practically free and implementation is effortless.
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