Harvard Business Review

DECEMBER 23, 2013

That estimate then needs to be tested and adjusted systematically based on the unique situation of the company using the experience and judgment of marketing and sales managers, as well as other internal data (e.g. Information & technology Marketing' customer surveys). Marketing analytics is far from a monolithic approach.

Marketing 15

Marketing NPV Short-term Net Present Value 15

Harvard Business Review

MAY 4, 2017

In the world of technology: the more of something you make, the more valuable it can become. This has led to high levels of AWS specific investment from innovators like CloudHealth Technologies, Qubole, Mapbox, and the like. That ecosystem investment reinforces the value proposition and drives more developer adoption.

Collison 13

Collison Net Present Value Company Short-term 13

Harvard Business Review

APRIL 27, 2017

But I long for actions that go beyond admonitions to managers and boards to do better, that give both parties a better chance to stand up to capital markets players, like activist hedge funds, pressuring them to become too short-term focused. The Refresher: Net Present Value. Related Video.

Hedge 12

Hedge Short-term Long-term NPV 12

Harvard Business Review

MARCH 23, 2015

Most finance managers in both large and small businesses encounter numerous proposals for capital investments and many of the people proposing these investments don’t have a clear picture of what the return will be. Everyone always wants new equipment — new computers or other hot technologies. Finance & Accounting Tool.

Finance 8

Finance NPV CFO ROI 8

Harvard Business Review

OCTOBER 15, 2012

At that time it was hard for PARC to understand how much we needed to invest in a new technology before approaching partners to work together in commercialization. Potential open innovation partners can't always immediately envision later-stage business opportunities from early-stage technology seeds. Net Present Value ).

Innovation 9

Innovation Execution Net Present Value Open-book 9

Harvard Business Review

JUNE 8, 2018

In our recent HBR article , we argued that financial statements fail to capture the value created by modern digital companies. Since then, we interviewed several chief financial officers (CFOs) of leading technology companies and senior analysts of investment banks who follow technology companies.

Report 8

Report GAAP Net Present Value CFO 8

Harvard Business Review

MARCH 29, 2018

We have identified how hospitals’ budgeting systems have erected three distinct barriers to the adoption of technology. These barriers, however, can be overcome by changing how hospitals acquire new technology and by providing incentives to units to use digital innovations to provide more effective and efficient care.

Budgeting 8

Budgeting System Innovation Payback Period 8