Management Objective Ramaswamy 
Eric Jacobson
MAY 7, 2018
Prahalad and Venkat Ramaswamy who wrote "We're entering a 'bottom-up' economy in which consumers will migrate to businesses that allow them to be participants in the process of creating what they want." Calvert : This change has been taking shape for over a decade.
Harvard Business Review
MARCH 8, 2011
His record is one of a brilliant strategist who has the rare ability to manage creative talent on the one hand while maintaining a firm grip on business fundamentals such as brand synergies, distribution access, supply chains, and sourcing to maximize returns across the LVMH portfolio of brands. Both companies are managed by professionals.
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