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Nicholas Ind is Associate Professor at the Oslo School of Management and a partner in Equilibrium Consulting. Schmidt: Co-creating Brands: Brand management from a co-creation perspective , which includes a foreword by Venkat Ramaswamy and contributions from twenty co-creators. Nicholas is the author of 11 books.
In one presentation, we were exuberant about Big Data and Little Data, and in the next, speaking what seemed to be 1960''s voodoo psychographic language.
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