Management Operations Telemarketing 
Harvard Business Review
APRIL 17, 2015
” Both spell out how to map the buying process and customer experience and optimally redirect the firm’s sales, marketing, operations, and service efforts. Research firms such as Forrester can assist by documenting the total costs and resources required for a firm to field a first-rate digital operation.
Harvard Business Review
FEBRUARY 5, 2015
Lastly, Comic Relief donates 100 percent of all funds raised with its golden pound promise that it spends none of the funds on its own overhead or operating costs, as the average UK charity does. How does Comic Relief raise such extraordinary sums and support its operations while maintaining the golden pound promise?
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