Harvard Business Review

MAY 18, 2017

Although the term “brainstorming” is now used as a generic term for having groups develop ideas, it began as the name of a specific technique proposed by advertising executive Alex Osborn in the 1950s. Another difficulty with brainstorming is that there are often some people in the group who don’t like uncertainty.

Brainstorming 14

Brainstorming Osborne Team Creativity 14

Harvard Business Review

JUNE 24, 2016

News of the United Kingdom’s vote to Leave the European Union shook financial markets Friday, and signalled the start of potentially years of economic uncertainty for Europe. They’re probably going to have trouble doing anything very active on fiscal policy, given the uncertainty.

Banking 10

Banking Short-term Long-term Policies 10

Harvard Business Review

JANUARY 26, 2017

Treat Osborn’s Law — “variables won’t; constants aren’t” — as your watchword. Seek out veterans and managers who will make time to explain the business. Make sure you report — in ways decision makers can understand — assumptions, uncertainties in your results, and concerns.

Osborne 8

Osborne Politics Information Guidelines 8