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Prahalad and Venkat Ramaswamy who wrote "We're entering a 'bottom-up' economy in which consumers will migrate to businesses that allow them to be participants in the process of creating what they want." Calvert : This change has been taking shape for over a decade.
His record is one of a brilliant strategist who has the rare ability to manage creative talent on the one hand while maintaining a firm grip on business fundamentals such as brand synergies, distribution access, supply chains, and sourcing to maximize returns across the LVMH portfolio of brands. Both companies are managed by professionals.
Triggering this process of collective engagement — Venkat Ramaswamy and I call it co-creation — is what is missing in the agenda of many CEOs today (to say nothing of our political leaders). Companies in emerging countries such as Brazil and India are showing the way.
In one presentation, we were exuberant about Big Data and Little Data, and in the next, speaking what seemed to be 1960''s voodoo psychographic language.
Nicholas Ind is Associate Professor at the Oslo School of Management and a partner in Equilibrium Consulting. Schmidt: Co-creating Brands: Brand management from a co-creation perspective , which includes a foreword by Venkat Ramaswamy and contributions from twenty co-creators. Nicholas is the author of 11 books.
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