Management Ramaswamy Technology 
Harvard Business Review
OCTOBER 10, 2011
Triggering this process of collective engagement — Venkat Ramaswamy and I call it co-creation — is what is missing in the agenda of many CEOs today (to say nothing of our political leaders). Companies in emerging countries such as Brazil and India are showing the way. Having already mobilized diversity suppliers (e.g.,
Harvard Business Review
JUNE 12, 2013
This type of of segmentation is more important than ever as technologically empowered customers have more choice and the ability to craft their own solutions. In one presentation, we were exuberant about Big Data and Little Data, and in the next, speaking what seemed to be 1960''s voodoo psychographic language. Customers Marketing'
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