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Donald Sull is a global expert on strategy and execution in turbulent markets. He is a senior lecturer at the MIT Sloan School of Management. Ascherman Professor of Strategy at Stanford, a highly cited author, and the co-director of the Stanford Technology Ventures Program. Kathleen Eisenhardt is the S.
Implementing a customer relationship management system is complicated; delivering a winning customer experience every time is complex. Don’t treat your stated strategy as a given if it’s not. 1] Defined in HBR’s Why Strategy Execution Unravels—and What to Do About It (Donald Sull, Rebecca Homkes, and Charles Sull, MARCH 2015).
I hope that at least a few of these recent posts will be of interest to you: BOOK REVIEWS Managing Global Innovation: Frameworks for Integrating Capabilities Around the World Yves Doz and Keeley Wilson Leading at the Edge: Leadership Lessons from the Extraordinary Saga of Shackleton’s Antarctic Expedition (Second Edition) Dennis N.
It’s impossible to have a good strategy poorly executed. That’s because execution actually is strategy – trying to separate the two only leads to confusion. And no one can describe “strategy execution” in a way that does not conflict with “strategy.” Emphasis added].
It is nearly impossible to translate — let alone execute – a strategy that you don’t understand. Isn’t that exactly what a strategy should do — help teams and leaders decide the right thing to do in the face of new threats and opportunities? As a result, most leaders score a C- in strategy comprehension.
Puzzling anecdotes abound: Microsoft has missed out on a series of new products in the past decade, yet as Don Sull points out , it continues to be highly profitable. A close look at a number of HBR articles will show authors expressing frustration that companies are taking their time in implementing great new management ideas.
I spoke with contributor Don Sull , who teaches strategy at MIT and the London Business School, about the tension between scholars who put sustainable competitive advantage at the center of strategy and those who argue that some industries are changing too quickly to allow for sustained performance. When Innovation Is Strategy.
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