Don't Anesthetize Your Colleagues with Bad Writing
Harvard Business Review
JANUARY 28, 2013
Don't overuse I (try not to begin paragraphs or successive sentences with it), but do lean heavily on we, our, you, and your. When you write e-mails, reports, letters, and other documents, here's how to keep your readers alert and responsive: Use personal pronouns skillfully. Those are friendly words that pull readers into a document.
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