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Study Suggests Emojis Could Be Useful For Tourism Messaging

The Horizons Tracker

Additionally, the research indicates a shifting preference among potential consumers towards nature-based tourism. In particular, the inclusion of emojis in online messages regarding tourism destinations facilitates comprehension and diminishes ambiguity, particularly in content with lower levels of congruence.

Tourism 52
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How Social Media Changed Tourism Marketing

Strategy Driven

Social media has changed the way people communicate and exchange information. Because of this, industries in almost every sector have had to adapt to stay ahead of the curve. For some companies, making the switch was difficult. For others, the rise in social media has improved not only exposure but also the way companies market and do business.

Tourism 74
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Strategies for Overcoming Crisis in The Hospitality Industry

Strategy Driven

While many wise businesses will have a crisis management strategy in place, it’s a situation few could have directly planned for. The situation has forced many to pivot their approach in order to survive – but effective crisis management could allow some to emerge stronger. The hospitality sector has been among the hardest hit.

Crisis 119
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Better Prospects Elsewhere Doesn’t Always Drive Migration

The Horizons Tracker

Challenging economic circumstances is an obvious driver of migration, so it stands to reason that people who managed to keep their jobs during the Covid pandemic may have been more inclined to stay home rather than move in search of greener pastures. ” Job insecurity.

Tourism 132
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Steve Yastrow: An interview by Bob Morris

First Friday Book Synopsis

Management guru Tom Peters said, “When Steve Yastrow writes, I pay close attention,” and called Brand Harmony “compelling and powerful,” and We a “superb book.” Steve Yastrow is the author of three books: Ditch the Pitch: The Art of Improvised Persuasion, We: The Ideal Customer Relationship, and Brand Harmony.

Tourism 80
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7 Key Steps for a Successful Career Change

Strategy Driven

For instance, a programmer that switches to marketing in the tourism and leisure industry is only changing their occupation, but if a retail worker employed in the makeup industry becomes a project manager for a tourism and leisure industry, they’ve changed their career. Check out job options and brainstorm careers.

Career 115
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How Leadership Corresponds To Higher Staff Satisfaction

The Horizons Tracker

It’s long been a leadership trope that people don’t leave bad jobs, they leave bad managers. The scale of this truism (in tourism and hospitality at least) was underlined by a recent study from the University of East Anglia (UEA). It’s perhaps a quality that’s lacking in the tourism industry.

Tourism 76