Harvard Business Review

AUGUST 8, 2017

Classic metrics like market penetration and market share, which many leaders are measured on, are the very things causing us to miss market opportunities and threats. Here are some of the areas I see as most ripe for change: Market share is one of the most widely used, and wildly misused, business metrics.

Metrics 9

Metrics Market Penetration Wilde Marketing 9

Harvard Business Review

DECEMBER 21, 2011

Marketing designs the promotional campaign. A sales model that pays salespeople almost entirely on commission and gives them exclusive "ownership" of customers often works for a while for products in unsaturated markets. Your R&D group develops a unique new product. Manufacturing produces it. Your sales force is ready to execute. "We

Company 15

Company Market Penetration Long-term Short-term 15

Harvard Business Review

MAY 1, 2014

They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services. It tells investors why you might succeed in this particular market or in creating a new one – and who could come nipping at your heels. So where do the underdogs begin? Use social media.

Competitive Intelligence 9

Competitive Intelligence Market Penetration Maturity Information Technology 9

Harvard Business Review

OCTOBER 24, 2013

In the words of its executive vice-president and chief merchandising and marketing officer, “This is really the year of localization.”. To protect their advantage, forward-thinking national chains are combining their brand recognition and market penetration with a local approach.

Retail 11

Retail Merchandising Market Penetration Brand 11

Harvard Business Review

JULY 12, 2017

This gap between insurers and customers can be widened into a gulf by trust brokers, who dominate the top-heavy insurance brokerage market and benefit from its opacity and byzantine operating standards. Failure to act may consign many large players to the continuing trust deficit or, worse, irrelevance.

Insurance 15

Insurance Industry Market Penetration Policies 15

Harvard Business Review

SEPTEMBER 3, 2012

Then you enter hypergrowth, which typically happens somewhere between 10-15% of market penetration. With Facebook for example, assuming an estimated market opportunity of one billion, it took roughly 4 years to reach penetration of 10%. Saturation is reached at 90%+.

Learning Curve 14

Learning Curve Market Penetration Disruptive Innovation Kaplan 14

Harvard Business Review

SEPTEMBER 30, 2013

It has to develop domestic consumer markets and orient its production towards them. approach to managing innovation are quicker market penetration of new products, broad brand recognition in new markets, and attention to customer feedback which can be used to improve future generations of products. Another trait of U.S.

Management 10

Management Market Penetration Innovation Engineering 10

Harvard Business Review

FEBRUARY 6, 2014

A “ new model for how winter sports are done” that “feeds an audience hunger for life-treating daredevilry” and drives “ high market penetration and. The disruptive innovator first targets a market segment that embraces those tradeoffs and builds a business model around simplicity and affordability. high dollars.”

Disruptive Innovation 8

Disruptive Innovation Market Segmentation Christensen Market Penetration 8

Harvard Business Review

JANUARY 29, 2018

For the former, we examined the presence and market penetration of disruptor companies; we also considered incumbents’ financial performance. In transportation, for example, on-demand options have roiled the market, and traditional taxis are fighting back, belatedly, with apps such as Arro and Way2Ride.

Industry 9

Industry Fixed Assets Retail Market Penetration 9

Harvard Business Review

JULY 1, 2013

When I have a good idea, a solution to a problem, or a product/service I know will increase market penetration, I am eager to communicate it to the other person or group. We repeat ourselves, often more loudly and over and over again, when someone hasn''t heard or doesn''t agree.

Resistance 11

Resistance Tips Market Penetration Follow-up 11

Harvard Business Review

MARCH 31, 2016

For years Apple’s market penetration hung in the single digits. Google Android quickly lost market share to the new versions. But by early 2015 they stopped accepting new submissions to their open market and discontinued their API support for external developers. Failure to launch the right side.

Participative 8

Participative Software Market Penetration Marketing 8

Harvard Business Review

SEPTEMBER 9, 2015

During these meetings, team leaders get real-time input from multiple stakeholders (marketing, product development, supply chain, finance) and then make immediate decisions about how to reduce costs and increase market penetration.

Welch 8

Welch Supply Chain Consensus Engineering 8

Harvard Business Review

JULY 8, 2013

Their market penetration has probably peaked , as younger consumers (among them many of my colleagues at HBR) increasingly opt for cheaper workarounds via their Internet connections. Customers who can''t conceivably be retained, like me, are just collateral damage in the effort to scare potential cable defectors into staying put.

Market Penetration 10

Market Penetration Industry Telecommunications Strategy 10