Harvard Business Review

MAY 19, 2014

This approach to entrepreneurship increases your market knowledge: as a potential user, you know the problem, how you’re currently trying to solve it, and what dimensions of performance matter. And you can use this knowledge to avoid much of the market risk in building a new product. Oculus, of course, was wildly successful.

Entrepreneur 9

Entrepreneur Advice Disruptive Innovation CRM 9

Harvard Business Review

SEPTEMBER 11, 2013

But most businesses fail because our assumptions about customer demand are wrong — because of market risk. Test market risk first. These tests substitute human labor for technology, and the human component means we can gather more information from potential customers about their problems and our potential solutions.

Products 8

Products Productivity Early Adopters Business Model 8

Harvard Business Review

MARCH 26, 2015

With a little creativity, CMOs can work with them to monetize that data to create new products and, in some cases, whole new markets. The risk team helped run the numbers to ensure the client met the right credit threshold, then marketing prepared the package and the reps went to work. Marketing Risk management Collaboration'

Credit Scoring 8

Credit Scoring Risk Management Finance Marketing 8

Harvard Business Review

MAY 2, 2014

Mine societal, economic, political, regulatory, and technological trends to identify any external changes that necessitate a shift in your strategy. Then develop a risk profile for your current strategy using the same framework you’re using to assess your new strategic options.

Strategic Planning 8

Strategic Planning Due Diligence Proposal Rogers 8

Harvard Business Review

OCTOBER 10, 2013

Because the new data analytics horizons typically span a range of functions, including marketing, risk, and operations, the C-suite evolution may take a variety of paths. In some cases, the way forward will be to enhance the mandate of (and provide new forms of support for) the chief information, marketing, strategy, or risk officer.

Chief Financial Officer 8

Chief Financial Officer Information Technology Metrics CFO 8

Harvard Business Review

JANUARY 10, 2013

Because they are pursuing a novel opportunity while lacking access to required resources, entrepreneurs face considerable risk, which comes in four main types. Demand risk relates to prospective customers' willingness to adopt the solution envisioned by the entrepreneur.

Definition 10

Definition Entrepreneur Business Model Tactics 10

Harvard Business Review

JANUARY 15, 2013

Business will move the great masses of humanity forward with advancements in pharmaceuticals, materials, process, and technology — but it will almost always leave 10% behind. Even social business will not address those issues for which markets cannot be developed.

Learning Curve 9

Learning Curve Advertising GDP Pharmaceuticals 9

Harvard Business Review

SEPTEMBER 27, 2013

The net returns lag a value-weighted market index by 46 basis points per month (or 5.5 After a reasonable accounting for the fact that the average high-turnover household tilts its common stock investments toward small value stocks with high market risk, the underperformance averages 86 basis points per month (or 10.3

Venture Capitalist 8

Venture Capitalist Finance Hedge Advertising 8