Three Innovation Lessons From India's Titan Watches
Harvard Business Review
OCTOBER 3, 2011
The world's fifth largest watchmaker, it owns 60% of the Indian market, and has been growing robustly. As Bhat went through his presentation, I wrote down the following lessons: "Live" new markets. It would be easy for Titan to focus most of its efforts on deepening its penetration in its strongest market segments.
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