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Why Mission Statements Suck | In the CEO Afterlife

In the CEO Afterlife

Why Mission Statements Suck. by John • June 13, 2011 • Human Resources , Leadership , Strategy • 1 Comment. One Response to Why Mission Statements Suck. John, love the idea of short, 10 word mission statements. In the CEO Afterlife. Main menu Home. Leadership. About John. timvanderpyl.

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The Essence of Strategy (Part 2) | In the CEO Afterlife

In the CEO Afterlife

The Essence of Strategy (Part 2). by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Executing the strategy requires the discipline to stay the course and not give in to non-strategic temptation. Leadership , Marketing , Strategy. Main menu Home.

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Where (and When) the Magic Happens

In the CEO Afterlife

Oh yes, they talk about innovation in their annual reports and their mission statements. Leaders must encourage creativity and teamwork, as well as processes and systems that nurture the concepts and execute the results. Most big company cultures are not innovative. But this isn’t the Apple, Google or Amazon type of innovation.

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The Things Every New Business Needs To Succeed

Strategy Driven

For some, it will be their marketing strategy, for others it will be their product idea. Developing Your Company’s Mission Statement & Values. Companies need to have a clear mission and vision to guide them while they’re growing. Creating a Successful Marketing Strategy that Gets Results.

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My Best Blogs of 2011

In the CEO Afterlife

Why Mission Statements Suck [link]. Strategic Plans have to start with deep strategic thought and the right conviction. A ‘do-more-of-the-same but better’ attitude will surely result in mediocrity. There has to be a break from day-to-day operations in the process.

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How to Lead On Purpose

Great Leadership By Dan

We believe the Volkswagen emissions scandal came about because VW used purpose as a marketing strategy, not a core belief. The decision to deceive regulators on emissions from diesel cars was likely made because VW’s focus on clean vehicles was a strategy that worked for promoting and selling their vehicles as “clean alternatives.”

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The Secrets to a Successful Business

Strategy Driven

You can create a vision statement for your business by answering the following questions: What kind of company do you want to be? When creating a mission statement, ask yourself the following questions: What problem does my company solve, or how does my product improve people’s lives? Have a Strong Marketing Strategy.