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Why MissionStatements Suck. by John • June 13, 2011 • Human Resources , Leadership , Strategy • 1 Comment. Exxon Mobil Corporation’s mission is an example of a poor statement. The statement may be true, but it sure as hell isn’t motivating. One Response to Why MissionStatements Suck.
There has to be a break from day-to-day operations in the process. Why MissionStatements Suck [link]. Strategic Plans have to start with deep strategic thought and the right conviction. A ‘do-more-of-the-same but better’ attitude will surely result in mediocrity.
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Every performance management paradigm, every missionstatement, could point to a different definition of success – and therefore to a different way to “optimally” allocate resources. Ed holds a Master of Science degree in Operations Research and a Bachelors degree in Mathematics.
Some companies haven’t used an agency because they believe no one knows their product and the reason for operating in their space as well as they do. Zen Media Their founder, Shama Hyder, is a trailblazer in content marketing and is one of the most knowledgeable people on leveraging blogging and social media to drive inbound leads.
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