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Whenever someone asks me to define marketing, I tell them that a marketer’s primary responsibility is to differentiate because when two competing products are perceived as being the same, consumers are forced to make their choice based on price. Tech-First Paradigm. A lack of focus equates to a lack of positioning.
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You can create a vision statement for your business by answering the following questions: What kind of company do you want to be? When creating a missionstatement, ask yourself the following questions: What problem does my company solve, or how does my product improve people’s lives? Have a Strong MarketingStrategy.
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