In the CEO Afterlife

NOVEMBER 7, 2011

One can argue that we have a case of a marketer hanging on to USPs (unique selling propositions) of the past. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. It may surprise you, but the former can carries eight Anheuser-Busch brand icons and/or slogans. That’s right. Search My Site.

CEO 239

CEO Comparison USP Brand 239

Strategy Driven

JULY 6, 2020

With this importance in mind, here’s a quick guide on marketing your business in 2020. Conduct market research. To develop a marketing strategy that will deliver results, you need to gain a deep understanding of your customers. Which marketing methods convince them to purchase items? Decide on a USP.

USP 132

USP Marketing Credit Rating Advertising 132

Strategy Driven

OCTOBER 11, 2021

If you want to avoid making the same blunder, ensure to pay attention to the following factors before commencing your business: Define your marketing strategy. Marketing is the lifeblood of a business. Regardless of the industry, you will not survive long in the market if you do not know about your rivals.

Webinar 111

Webinar Marketing Strategy USP Document 111

Strategy Driven

MAY 24, 2021

While naming your business and creating a logo is important, ever wondered how determining your business structure or crafting a detailed marketing strategy might affect your business? What’s my product’s USP? According to 77% of B2B marketers , building a strong brand is the key to a company’s growth. About the Author.

Exit Strategy 128

Exit Strategy CRM USP Marketing Strategy 128

Strategy Driven

JUNE 29, 2021

So, taking the time to ensure your product has a strong unique selling point (USP) is well worth the effort. Your Marketing. Once you’ve decided on and given proper consideration to the product that you intend to sell through your business, the next thing that you have to think about is how best to market your product.

Merchandising 131

Merchandising USP Audience Brand 131

Strategy Driven

DECEMBER 28, 2023

It could involve investing in new product development, exploring new market segments, or adopting innovative marketing strategies. By being proactive and responsive to market trends and consumer behavior, businesses can better meet customer needs and seize new opportunities.

Compliance 87

Compliance USP Trends Agility 87

Strategy Driven

NOVEMBER 13, 2019

A unique selling proposition (USP) means emphasizing one factor that makes you “unique” from the rest of the competition. In other words, USP is a problem that nobody can solve better than you. That’s where USP swings into action. To sum up, a compelling USP separates you from “noise” and gives you “voice”.

Marketing 11

Marketing USP Strategy Audience 11