Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Women on Business

JANUARY 15, 2011

Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. So I’ve spent some time exploring best practices and considering what we should recommend in this market. By Barbara Weaver Smith I first published this discussion six months ao.

Price 133

Price Press Release Discount PR 133

The Horizons Tracker

OCTOBER 17, 2019

As data has become an ever greater weapon in the marketers’ arsenal, a range of metrics have battled for hegemony. According to a recent study from the University of Technology Sydney, it’s satisfaction that is the most prized of all. ” Key metrics.

Marketing 49

Marketing Metrics Marketing Mix Benchmarking 49

Harvard Business Review

MARCH 24, 2023

As the digital ad measurement landscape changes, companies should consider marketing mix models calibrated with ad experiments.

Marketing Mix 25

Marketing Mix Marketing Company Advertising 25

Harvard Business Review

MARCH 5, 2012

They spend their time sighting targets (through customer segmentation), calibrating trajectories (by optimizing marketing mix), loading ammunition (with messages and offers), firing their weapons (with marketing campaigns), and celebrating successful strikes (from sales). Their mantra is test and learn.

Brand 15

Brand Marketing Mix Customer Loyalty Media 15

Harvard Business Review

AUGUST 14, 2012

I divided the possibilities into two categories — those that are pretty aggressive on the technology front, and those that are more aggressive on the business front: Technologically-Aggressive Customer Intelligence Applications. Marketing mix portfolio modeling. Perhaps the same list will be useful to you.

Objective 15

Objective Attrition Workshop Retail 15

Harvard Business Review

MARCH 18, 2013

The creation of a successful advertising or marketing campaign requires a tricky formula. Read on for their answers: Christa Carone - Chief Marketing Officer, Xerox Corporation. The challenge we're seeing is that "paid" is no longer the hero in the marketing mix.

Advertising 10

Advertising Marketing Storytelling Brand 10