Marketing Marketing Strategy Mission Statement 
In the CEO Afterlife
JUNE 13, 2011
Why Mission Statements Suck. by John • June 13, 2011 • Human Resources , Leadership , Strategy • 1 Comment. One Response to Why Mission Statements Suck. John, love the idea of short, 10 word mission statements. link] #branding #marketing #advertising #design Follow Me on Twitter.
In the CEO Afterlife
OCTOBER 30, 2011
The Essence of Strategy (Part 2). by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Executing the strategy requires the discipline to stay the course and not give in to non-strategic temptation. Leadership , Marketing , Strategy. Main menu Home.
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In the CEO Afterlife
MAY 1, 2012
Oh yes, they talk about innovation in their annual reports and their mission statements. The giant’s power, expressed in market or balance sheet clout gave them a ticket to pass go, and most have taken the easy way out. Most big company cultures are not innovative. But this isn’t the Apple, Google or Amazon type of innovation.
In the CEO Afterlife
DECEMBER 31, 2011
I began blogging about leadership, strategy, marketing and life last February. Why Mission Statements Suck [link]. You’re Not a Real Marketer until You Create a Brand [link]. Frankly, I wasn’t sure whether I could maintain the pace of one blog per week. ” Self-assessment is never easy.
Great Leadership By Dan
APRIL 19, 2018
Purpose is NOT About Marketing Another reason leaders fail to engage their teams through purpose is because they treat purpose as a marketing program, just any other plan to win talent and customers. We believe the Volkswagen emissions scandal came about because VW used purpose as a marketing strategy, not a core belief.
Strategy Driven
OCTOBER 28, 2021
Having a plan, understanding your market, and building a brand identity are a few examples. For some, it will be their marketing strategy, for others it will be their product idea. Developing Your Company’s Mission Statement & Values. Creating a Successful Marketing Strategy that Gets Results.
Strategy Driven
MARCH 17, 2020
Whenever someone asks me to define marketing, I tell them that a marketer’s primary responsibility is to differentiate because when two competing products are perceived as being the same, consumers are forced to make their choice based on price. Tech-First Paradigm. A lack of focus equates to a lack of positioning.
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