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Two Things to Remember as You Change the World

Persuasive Powerhouse

In this world I’ve learned that there are very few quick fixes, despite what you might hear from marketers. Patience and perseverance. You must have both. Together, and at the same time. That cream that will get rid of wrinkles in two weeks or the diet that will help us lose 20 pounds in two weeks are fairy tales.

Greenleaf 214
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The Rainmaker 'Fab Five' Blog Picks of the Week

Sales Wolf Blog

 He is struggling to understand why it is that HR is not considered a core function of a an organization like sales, marketing, or operations when it is afforded the opportunity to "direct, deliver, and develop" the employee talent necessary for the company to achieve its goals.  Why?  Why?

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Author Interview: “The 8 Essential Skills for Supervisors and.

Persuasive Powerhouse

and Gretchen Johnson of Virtual Wordplay Marketing Communications for a few years, a caring and supportive group of individuals who have helped each other without reservation to be successful in business and in life. He was, and still is, my Myers-Briggs Type Indicator mentor as I was learning my way around that instrument.

Skills 181
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Are We Responsible for Bad Leadership?

Persuasive Powerhouse

We may be snowed by the public relations machine that “markets” a poor leader. In the public arena, we vote for our leaders (this may provide the most obvious connection to our responsibility for bad leadership): In this case, we might ignore bad past behavior before we cast our vote. We might simply vote without doing our homework first.

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It's About What Matters

Persuasive Powerhouse

When this happens they aren’t motivated to update their headshots, create video marketing or present themselves as speakers. Business owners who eat on the run, don’t exercise or take time out for massage and downtime often don’t feel good in their own skin. Energy levels are also affected.

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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business Review

That’s because the “loyalty era” of marketing, as we’ve known it, is waning. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. Maslow sought to map the psychological needs of humans and their motivations.

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Beware of Innovations from Daily-Deal Sites

Harvard Business Review

Decades' worth of academic marketing research has repeatedly shown that price promotions are fraught with danger and are suitable only for very specific purposes under special circumstances. And often steep ones at that. Dholakia is the William S. Mackey, Jr. and Verne F.