Sales Wolf Blog

AUGUST 30, 2010

 He is struggling to understand why it is that HR is not considered a core function of a an organization like sales, marketing, or operations when it is afforded the opportunity to "direct, deliver, and develop" the employee talent necessary for the company to achieve its goals.  Why?  Why?

Blog 124

Blog Maslow Talent Management Human Resources 124

Harvard Business Review

MARCH 21, 2018

That’s because the “loyalty era” of marketing, as we’ve known it, is waning. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. Maslow sought to map the psychological needs of humans and their motivations.

Loyalty 14

Loyalty Marketing Maslow Apparel 14

Harvard Business Review

SEPTEMBER 1, 2011

The Great One's well-known words are often repeated in corporate corridors during discussions about understanding market trends. Technologies will change, distribution channels for content will change, usage environments will change. "I skate to where the puck is going to be, not to where it has been" - Wayne Gretzky. Think about it.

Benchmarking 15

Benchmarking Maslow Analysis Trends 15

Harvard Business Review

SEPTEMBER 17, 2014

When we think of needs and products we often go right to Maslow’s Hierarchy of Needs , the ubiquitous theory that human needs manifest in a specific sequence, from base survival to the pinnacle of self-actualization. If Maslow was right, brands needed to target a single need, satisfy it well, and be done.

Forrester 11

Forrester Maslow Brand Human Needs 11