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McClelland was a general without any sense of timing or engagement. George McClellan, commander of Union forces was an officer who prided himself on preparation and drill. Trouble was he was reluctant to put his well-drilled forces into action. He hung back when he should have attacked and he failed to pursue when he should have pursued.
A successful CMO (Chief Marketing Officer) is likely to have such MAPs as – strong motivation toward options (ie., It is one of three core motivational drivers identified by McClelland. In the context of MAPs assessment, the Power pattern reflects to what extent a leader wants to be in charge.
And along with this increased transparency, you’re held accountable for areas you know less about: new technologies, new markets, new cultures and geographies representing new stakeholders. Companies must now appeal to a plethora of global consumer markets, each with distinctive attitudes and desires.
being pushed into the market is reaching truly overwhelming proportions. It’s been my experience that regardless of the subject, it is precisely when the noise becomes the loudest, that it’s most difficult for the consumer to extract quality and value from the market. And he was considered an expert!
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