Corporate Purpose: Monumental Change Starts With Your Leadership
CO2
APRIL 1, 2022
A recent survey conducted by McKinsey found that 42% of millennial and Gen Z consumers cited purpose as the primary reason they switched brands. It’s more likely that they set out to meet an unmet need in the market. greater annualized total shareholder return (TSR) 7.7% For example, high purpose companies experience: 14.1%
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